Marketing Archive
Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The company is three years old and has technology that Google can build upon to create a robust
Best Company Office Environments: AppNexus
AppNexus is an online advertising marketplace which allows advertisers and publishers to buy and sell inventory with the usage of real time bidding technology. AppNexus is a central piece of the digital advertising landscape and have a company culture that encompasses the innovation that the industry encompasses. One trip to
Jimmy Kimmel Live: Marketing Thor to Women Trailer
https://www.youtube.com/watch?v=YiIIaB6kJI0 Jimmy Kimmel and his crew create a parody that transforms the trailer for Thor: The Dark World that just hit theaters into a romantic comedy called “Thor Actually” with the target audience being women. The trailer strikes a spot on resemblance to most of the cookie-cutter romantic movies
Apple to Hire Creative Marketing Specialists
Apple Will Invest Heavily In Creative Marketing Professionals Longtime follows of Apple operations say after years of limiting the the pool of talent from within Apple, the longtime technology powerhouse has plans to grow its in-house creative group. An executive who knows the thinking of upper management of apple
Top Reasons to Work in Digital Marketing
Digital Marketing is emerging to be one of the top growth industries in recent history. With Mobile, Display, Programmatic, Affiliate, Toolbar and Online Branding all on the rise, there are several top reasons to work in digital marketing. Top four reasons to work in digital marketing It’s a Growth Industry.
Popular Web Retention Techniques
The most popular site features that impact loyalty include: Saving money, time, free shipping and a wide array of inventory and selection. Along with key features, there are specific tools and policies that encourage return visits, including: free or flat shipping, order tracking, privacy policies and rebates and coupons. Voting, Polls and
Spam: The Basics of CAN-SPAM and Permission Levels
Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount
Nike Fuel Case Study
Nike Fuelband: The Future of Exercise? The Nike FuelBand is a new and innovative way to track an individual’s daily physical activity. Whether its walking, running, or jumping this digital wristband has the capability to calculate every step taken and every calorie burned. The band’s “sports-tested accelerometer” gives