Ad Fraud Archive

3 Ways to Make Your Business Digitally Secure

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Securing your business online doesn’t have to be daunting but it does have to be done. When your business is online you are vulnerable to attacks and you are vulnerable to people wishing to cause you or your business harm. When your business is online it can feel difficult

How to Keep Your Data Protected from Scammers

We live in an age where online technology is a big part of our daily lives. There’s really no way to avoid it because everything is happening remotely, especially these days, and this means you need to keep an eye open. People go online to stay connected and get

Digital Marketing Scams: 7 Tips to Keep You Safe

Digital marketing software is anticipated to have more than $43.8 billion and expected revenue for mobile ads alone is projected at $65.9 billion. With these huge numbers involved, there is no wonder there are so many digital marketing companies. However, not all of these companies are legitimate. Digital marketing

A Problem for Publishers – The High Cost of Fighting Malvertising Ineffectively

For just about as long as digital ads have existed, digital ad fraud has existed in parallel, driven by malicious threat actors looking to exploit weaknesses on both the demand and supply side of the digital advertising ecosystem, usually driven by a profit motive. Fraudsters are clever, able to

How Malware Apps Affect PPC Marketers

Barely a week passes without news of another malware app being discovered. Usually found in the Google Play app store, you’ve probably heard how these malware apps download malicious code that allows them to carry out sneaky practices without users realising. But what are these malware apps for, and