Whether you’re an influencer or a business looking to leverage Instagram, you can take advantage of these numbers. But with so many other entities thinking the same, you might find it difficult to break in and get a loyal audience. It’s even more difficult since most users on this platform have short attention spans.
Don’t get discouraged yet.
We put together this guide to help increase Instagram engagement. These tips will help you get a good engagement rate on Instagram. Read on and find out how:
1. Timing is Key
Your main goal for Instagram content is to make as many users see your content. But balance it to ensure they don’t tire of too much content. That’s why you need to know when to post and how often to post.
So, how to increase Instagram engagement using timely posts? The answer is to post during the weekdays, especially around midday. Posting in the evening also yields more engagement since people are out of work by then.
Look at your audience, competitors, and influencers. Check the hashtags they use that apply to your niche or industry. Pick the most popular ones and incorporate them into your content.
3. Pick Captions Carefully
Is your Instagram engagement down? If so, it might have something to do with your content captions. With the right caption, your content enjoys additional context. This will encourage your audience to engage in your posts.
The good news is that you have a lot of room to test the right approach to captions. Feel free and experiment with various tactics to see which works best for you. If you want a faster way of getting an audience, try using automatic Instagram likes services.
4. Use Instagram Stories
Do you want another efficient way on how to increase engagement on Instagram? Try out Instagram stories since around 500 million people use it every day. It isn’t included in your engagement rate calculation, but it’s best for keeping your followers’ attention.
It need not be complex, but using Stories helps you become more personable. It gives you more spontaneous content that keeps you relevant. When used to its fullest extent, your audience might follow your other posts or go to your store.
5. Don’t Shy Away from Videos
Instagram users adore videos. That’s why lots of businesses and marketers use video content for their social media strategy. It’s daunting, but the internet is a good trove of information on making effective and engaging videos.
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These are some tips to increase Instagram engagement. Use them and you’ll see a big spike of followers and engagement before long.
Formulated a great strategy thanks to this guide? Don’t stop here! If you enjoyed the steps here, browse our other posts and learn more useful tips and tricks.