Header Bidding Archive

Speed Course to Become a PPC Manager

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Pay Per Click (PPC) is a form of internet marketing where an advertiser pays a certain amount each time one of their ads is clicked. As the revenue from digital advertising continues to increase, businesses and firms are now looking for additional marketing strategies such as PPC. Now that

5 Important Questions to Ask a New Header Bidding Partner

Going into 2020, header bidding still remains to be the most popular way for publishers to create a fair auction between all of their demand partners. It can be tough for a publisher to create and maintain a fully optimized header bidding stack with a variety of strong demand

Most Popular Header Bidding Wrappers for 2019

2019 is right around the corner and publishers of all kinds are trying to figure out the best way to set up their client and server side header bidding partners. After a year of conversations and observing various header set up’s we have a good idea of what you

How Publishers Can Stay Ahead of the Ad Tech Curve

How Publishers Stay Ahead of the Ad Tech Curve? Today’s Guest Post is by Automatad Are you a publisher that is staying ahead of the ad tech curve? Ad tech is one of the complex and ever-evolving industries. With myriads of intermediaries, fraudsters, and technically overloaded ecosystem, we can say

What is Amazon Transparent Ad Marketplace (TAM)

Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher

What is Google EBDA?

Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the

Transparency in Header Bidding Should be Yesterday’s News

Today’s Guest Post is Sponsored by PubWise.io. PubWise is a SaaS application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in

Header Bidding Network List

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Header bidding has taken the digital advertising industry by storm. Here is a curated list of the top header bidding networks for client side, server to server (S2S) and header bidding analytics platforms. If we are missing a network, please reach out via our contact form. If you are