7 Best Apps To Optimize Your E-mail Marketing

7 Best Apps To Optimize Your E-mail Marketing

Email marketing has been around for a long time and is one of the oldest marketing methods. There is no doubt that it is still one of the most effective methods for business marketing campaigns, as well as being the cheapest. So, it is a marketing strategy that’s still very important for modern-day businesses.

To put it into perspective, the number of email users globally in 2017 was 3.7 billion, but by 2022, that number is expected to be at 4.3 billion. That’s already half the number of people in the world.

In order to maximize your email marketing strategy, you need to choose the best software that has all the necessary features and functions that you need. In this article, we consider 7 of the best email marketing software for brands.


mailchimp logo

This is a very popular software for email marketing. It is very easy to use even for companies that are just venturing into email marketing. The first step is to set up a Mailchimp account which is very straightforward. Then you can work with their free plan which allows you to send as much as 12,000 emails to about 2000 subscribers monthly. You are also able to access their marketing automation function on the free plan.

The email designer feature is very intuitive and easy to use. There are over 80 mobile-responsive pre-built templates that you have access to after creating an email campaign in Mailchimp.

With the Mailchimp software, you can stick with the free plan or you start from the $9.99 monthly plan. You can also integrate this software with over 100 apps such as Google Sheets, Salesforce, Shopify, Facebook Lead Ads, etc.

Mailchimp is best suited for small businesses and startups on a low budget. It is also ideal for email marketers that have to send independent campaigns on the basis of a recurring newsletter or seasonality. 

Hubspot Email Marketing

hubspot logo

The Hubspot email marketing tool is built with CRM and inbound marketing features. Interestingly, CRM and email tools can also work on forever free plans. This gives you the chance to personalize your emails about how you see fit. You can see how your individual recipients interact with your email and then personalize your marketing activities.

This software has the feature which optimizes your emails for different types of devices. So, you are able to test your email to know how it will appear on the most used email apps. This software also ensures that you get all your details. You get suggestions on adherence to the best email crafting practices, the best time to send your email depending on the time zone of each recipient.

The pricing for Hubspot email marketing software starts free allowing users to send 2000 emails monthly. There is also a plan that starts from $50, and this software can be integrated with more than 100 apps.

Campaign monitor

Campaign monitor logo

This is another popular email marketing software that allows the user to customize the elements of their emails even up to pixels level. This software has free templates which user can use in the design of their event invitations, newsletters, and promotional offers. These templates are optimized for mobile devices and the email builder of this software has the drag-and-drop feature.

With the campaign monitor, you are able to add videos easily to your emails. It is also easy for you to segment your data so you can send your mails to a list or multiple segments. There are a number of third-party applications that can be integrated with the campaign monitor.

The pricing plan is from $9 monthly. The basic plan is ideal for small businesses sending less than 2500 emails monthly. While the premier plan works better for marketers that send an unlimited amount of emails monthly.

Zoho Campaigns

Zoho Campaigns logo

The Zoho Campaigns is marketing software for email automation that allows you to design and send emails to maximize engagement and also increase sales. You can easily build a voice for your brand and also deliver an email experience threats personalized for your recipients.

Some of the things that you can do with the Zoho campaign, as stated in a recent college paper at dissertation today, are creating customer-centered content, contact management, advanced conditional triggers, automated follow-ups, and targeted nurturing.

The pricing for Zoho Campaigns ranges from a forever free package which allows 2000 contacts and 12,000 emails monthly. The paid plans start at an annual price of $54. This software can be integrated with the Zoho CRM.


SendinBlue logo

This email marketing software is the best for businesses that are looking to leverage the power of email marketing as well as SMS campaigns in reaching their customers. It is not one of the most popular yet, but it is a fast-rising software with more than 50,000 companies using it already. This might be very well related to their $0 monthly plan with users able to send as much as 300 emails daily to an unlimited number of contacts.

Apart from the free plans, they also offer $25 monthly payment plans and are best suited for marketers that want to send bulk emails at a low cost with SMS as well.


MailerLite logo

This is an interesting email marketing software with a landing page builder, pop-up builder, and an automation tool. Users of this software also have a free plan, however, they will not have access to email templates.

An interesting feature of this app is the RSS-to-newsletter feature that comes in handy for bloggers and companies that sends automated emails with a lot of RSS feed content. It also has the auto resend feature that is useful in creating follow-up emails for email subscribers that did not go through the previous email.

The paid plan comes cheap at just $10 monthly, and this app is suited for companies using broadcast campaigns and RSS feeds heavily.


ConvertKit logo

This is an email app that is very focused on the creator of the email. It is very ideal for entrepreneurs and bloggers as well as small businesses. ConvertKit has gotten good reviews from a number of marketing influencers offering paper service such as Joanna Wiebe.

With the ConvertKit, the users can easily target and tag their subscribers on the basis of their behavior on your website. As long as you can track your website activity. This subscriber can be integrated with a lot of other apps such as Wufoo, Salesforce, Facebook Lead Ads.

This software does not have a free plan and the least payment plan starts from $29 monthly.


Email marketing is fast-becoming an evergreen marketing strategy as it continues to survive recent marketing strategies to retain its relevance. So, any marketer worth their salt would definitely adopt email marketing as part of their marketing strategy, and to do that, you need to know the best available software. With these 7 email marketing apps you have a choice to choose which one fits you most.