The Different Types of Marketing Explained
If you’re the owner of a new business or you’re thinking of starting one, you need to have a great marketing plan. Since there are so many different types of marketing, you may feel overwhelmed by your options.
Yet, it’s important not to let feeling overwhelmed paralyze you! After you get a good grasp of the basics, it will be easy to figure out how to market your company.
There are several types of marketing you should be familiar with. You can find out more by checking out our guide right here.
Popular Marketing Techniques
It’s never too late to learn new marketing skills. One of the easiest ways to start marketing your company is to get busy promoting it online. Here are some popular online marketing types.
Social Media Marketing
Social media platforms like Facebook and Twitter are not going away any time soon. They’re a great tool for growing your customer base. You can announce your products and services in your community, for free.
Social media is a great way to lead followers to your website.
Content marketing is a broad category that includes blogging and media creation. You can create videos, podcasts, visual art, music, e-books, courses, and more. The purpose of content marketing can be to get your company’s message across, draw customers to your website or store, or a combination of both.
Providing high-quality content can be time-consuming, but it’ll be worth your effort.
Affiliate marketing means that you help others promote their products or services on your blog. Once visitors to your blog make a purchase or place an order, you get a percentage of the profit.
Database marketing means that online customers are targeted with customized ads. The ads are based on their click history and other activities that indicate their interests.
For example, if a website visitor has clicked on the ad for a certain product, their activity is noticed and stored in a database. Then, after a little while, they will be shown an ad for that product. This may be repeated until they make a purchase.
Email marketing typically originates with a subscription list that website visitors can opt into. HTML emails are a popular option, although it’s possible to set up a good email marketing campaign without that formatting.
HTML emails have live links to websites and content like videos and podcasts. They can also be embedded with media files for maximum impact.
Direct marketing includes what people call “junk mail”. It is hard to stand out with this type of marketing, but it’s possible if you are creative.
Cold calling and email campaigns are also direct marketing. Because they are usually uninvited, these types of customer contact can result in high rejection rates.
Event marketing means you host a festival, dinner, or party and promote a cause, product, or service to the attendees.
Grow Your Knowledge About Types of Marketing
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