Marketing Archive
Evaluating Industry Marketing Practices: The Candy Industry
Evaluating Industry Marketing Practices – The Candy Industry Marketing is imperative to the growth of every company. It is used to capture the consumer and keep the consumer interested in the product. Hershey’s food corporation and Nestle Co. are both candy manufacturers that can easily be compared because they
General Electric: Growth Opportunities
General Electric growth metrics and opportunities Identifying opportunities for growth is vital to ensure the firm’s sustainability. Growth is typically measured by looking at key statistics such as market share, profits, sales, turnover, and staff numbers. Within GE’s letter to their stakeholders they state that, “growth is the initiative,
Company Spotlight: Publicis Groupe
During my travels last semester in Europe my program visited a worldwide full service creative advertising agency in Paris known as Publicis Groupe. The presentation started with us sitting down in a theater style room that has been used for 100 years at the company. We received a private
Social Media: Essential tool for Marketing
Social media is an essential tool for marketing. Facebook, Twitter, Linkedin and other social media networks are on the frontline for companies to communicate their messages to the public. Internet marketers generate groups on Facebook to attract potential or existing customers with similar interests. When posting a Facebook update,
Online Advertising Metrics 101
What is Online Advertising? Online advertising is a business model that connects advertisers, publishers and internet users based on specific measurable values. The goal of the advertiser is for their advertisement to be targeted to an end user who is most likely to fill out an offer and generate