Marketing Archive
GNC Adjusting to the European Market
What Should GNC do to adjust to the Spanish market? Companies today need to deploy fundamentally different strategies when expanding to Global markets. Customs, laws, and economies of scale are factors that effect the potential longevity of a business that wants to expand to a new location in a
ATL vs BTL Advertising
Task: Define Above the Line (ATL) and Below the Line (BTL) promotions and explain ATL vs BTL. ATL vs BTL –Above the line advertising/promotion ATL is a more traditional method of advertising, which includes television, radio, print, and cinema to promote brands of a specific offer. It is generally focuses
Long Term Health of Brands
Focusing on the Long term Health of Brands Some Companies are not weighting enough value on the long term health of brands. Instead they tend to focus on short-term profitability and data from recent business. Generally brands are being mismanaged when managers invest too much time and money into
Driver of Success for Inditex
Drivers of Success of Inditex: Inditex is defined by the success of its brands, which include Zara, Massimo Dutti, Strativarious, Bershka, Lefties, Pull and bear and Osysho. They employ a multiband strategy and charge premium prices because people are willing to pay for design and fashion. They also have
Trader Joes Brand Analysis
What is Trader Joe’s? Trader Joes is a specialty grocery store that predominantly sells their own private brand. Products that have the Trader Joes brand label range from cookies, juices, exotic cuisine from around the world, cosmetic goods, nuts, meats, pre-made lunches, and just about anything else that would
Practices in Professional Writing: An Extensive Guide
Introduction – Professional Writing in General Effective communication is vital for any business professional to succeed in a workplace environment. Every day a business professional is asked to produce specialized documents. These documents are created to report information, confirm existing information or initiate an argument with the goal for
Resource Availability: The Candy Industry
Resource Availability: The Candy Industry Critical Resources The most important critical resources in for the candy industry are cocoa, sugar, corn sweeteners, coal, natural gas, and fuel oil. These are all very important ingredients that companies will use to produce the candy. It is very clear that in order
How Much Did the Recession Affect GE?
According to the CEO, Jeff Immelt, General Electric is emerging stronger from the recession. It is now investing in green technology and sees a future in markets such as India and China. GE has grown with America into almost every corner of international business, as already 60% of its sales