5 Marketing Mistakes to Avoid When Writing Tweets

Author: | Posted in Social, Twitter No comments
5 Marketing Mistakes to Avoid When Writing Tweets

We are in a world that has shifted from the traditional kind of marketing to a virtual one. Most of the things happen in front of a screen and keyboard.   The business has converged, and they now appreciate the online space as a means to market their products. However, like any other kind of marketing, the skills needed should be thorough. Using Twitter, for instance, can give you a broader reach to the netizens. 

As the person behind the tweets for marketing, here are some things that you need to avoid

Ignoring Feedback From Your Consumers

Nowadays, the easiest way to get information is online. When a product that you want to be associated with starts lowering its quality, the easiest way to reach the people behind the product is online. Posting on their timeline means everyone is likely to see that post. As a marketer, you cannot ignore comments or feedback from people who use your product. From the comments, you will learn how to improve your product if there are any flaunts. 

Retweets Do Not Measure Up, Comment! 

Interaction on the Twitter space needs a lot of endorsement. They include retweets, likes, and comments. They all are impactful, but, people feel appreciated when their post has been commented on. They think that someone took their time to read and respond to it.

As a marketer on Twitter, you need to take note of such stunts. That will help you maintain a kind of loyalty to the consumer of your products who put a word out there about you. 

Not Having a Strategy on How to Tweet About Your Marketing

Everything has to have a plan. When creating your strategy, ensure that it has a win and conquer mindset. The end goals are always to get profit for your organization. So, when writing your tweet, ensure that you are very critical of what you post.

People on twitter, especially your consumers, are hopeful of new information from you. By strategizing, you will know the current needs of your clients.  If they need an improvement of your product, then you will strategize by ensuring that your tweets have the latest. That means, when you do not strategize, your marketing is likely to flop.

Insulting People Who Make Negative Comments About Your Product

Twitter is not necessarily a safe space for everyone. It is frustrating for a citizen who has used your product, and it has not satisfied them. When they complain to you, do not make a mistake of insulting them, instead, deal with the protest that they are putting across so that people can trust your brand in the future. Be modest about it and handle it well rather than insulting someone who may bring in more clients for you.

Having the Wrong Spellings and Grammar

When you get your spelling wrong in a tweet, you either delete or deal with the shame, because tweets cannot be edited. So, before you send out your tweet that is marketing your brand, ensure that the spelling and sentence construction are up to standard.  

When you measure up and avoid these mistakes when marketing your content using Twitter, you will reach a wide range of people that are likely to subscribe to the material that you sell to your people. Since twitter is about how many followers and retweets you get, or even comments, ensure that you have the best content.


Lori Jones is a professional writer and a contributor to PaperFellows. Lori has a big experience working with CRM platforms, creating content strategies and launching websites for many renowned companies.