To market a product or service successfully in modern times businesses of all sizes need to utilize the power of social media. For social media campaigns to work and lead to a larger audience and greater revenue, content must be interesting to the person reading it and encourage engagement through reactions, shares, and views.
When aiming to get more engagement from your social media posts, the focus should be on quality rather than quantity. Even though as a business you will want to increase your number of followers quickly, it is more important to focus on making sure your audience is engaged.
If you are looking to improve your engagement, the first step before launching any new social media campaign is to analyze the current activity of your audience. Social media engagement can be measured using a variety of metrics including audience growth, branded hashtags, comments, click-throughs, mentions, retweets, and shares. To start the process of increasing social media engagement, take a look at the analytics on each platform and then set a target you would like to reach over some time.
Once you have analyzed your existing engagement and set a target, it is also a good idea to research and make note of your audience and what their preferences are. The next step is to choose a strategy based on what your brand and business have to offer, goals should be made which could include developing new customer leads, collecting feedback, or providing your audience with advice and resources.
To find out more on how to increase your social media engagement and ultimately grow revenue, take a read of the tips below.
Boost Content With Apps
When thinking about generating more social media engagement, paid adverts come to mind for many people. Most platforms have tools to help grow engagement including Facebook and YouTube social ads, and Instagram video views apps which are highly effective when used with copy and visual elements that have been optimized to improve customer engagement. Additionally, before rushing into paid promotion, it is best to create a solid marketing plan with a clear idea of who your audience is and what kind of content they would find interesting.
Focus On Creating Engaging Content
After finding out who your audience is and why you would like to reach them, the next step is to figure out what you want to tell them. Some of the most valuable content focuses on helping the audience and addressing followers’ needs by creating an engaging conversation with them instead of just broadcasting a message.
Brands that offer advice and helpful service in addition to encouraging followers to share their own stories, usually have more success when it comes to engaging with customers. Some examples of posts that promote follower engagement include animated gifs, asking questions, custom filters, media upload contests, polls, and putting the spotlight on customers.
Keep Up With Trends
For content to be engaging and useful, it should be up-to-date, relevant, and topical. By commenting on conversations and posts based on a certain topic, a brand can take the opportunity to connect itself with current events and trends.
Maintain a Conversation
Keeping a conversation flowing between a brand and its customers is vital with questions following a back and forth routine. There are two kinds of engagement, both of which brands should use to boost engagement, these are reactive and proactive.
Reactive engagement involves replying to comments, direct messages, and mentions, whilst proactive engagement on social media entails the brand starting a conversation with followers who may be discussing them but haven’t yet reached out through a direct message.
A speedy reply to messages with pre-composed responses can greatly improve customer satisfaction and save time for the customer support team who can then focus their efforts on priority issues. Pre-composed responses to frequently asked questions written in a friendly and warm tone should give the customer informative and thoughtful responses quickly to keep them happy and engaged.
Use Scheduling Tools
Ideally, you should post content between once and three times every day to stay active on social streams. In addition to posting frequently, it is also important to post at the right time to ensure maximum exposure. Understandably, it is impossible to be at your computer or phone all the time ready to post content, therefore many social media marketers make use of scheduling tools to prepare content and posts in advance.
Since a huge portion of marketing now takes place on social media is it vitally important that brands understand not only how to grow an audience but also how to successfully engage with them. Regular audience engagement often leads to greater customer satisfaction and increased sales, therefore if you are running social media marketing campaigns, reading up on some useful tips on how to get more engagement is essential.