In today’s business climate, the word “branding” has become key in any company’s marketing strategy.
Branding is the promise a business makes to its customers. Your company’s brand signals the nature of your product and how you differ from other companies that carry the same product.
Your company’s brand is a lot more than a logo or a slogan, though branding success incorporates both. Rather, a branding strategy that includes research, creativity, and consistency will be crucial for how your business ranks in customer exposure and response.
Here are 5 tips for branding success.
To create a unique brand, consider what aspect of your product is unique from others.
Decide who your ideal customer is, and then set up your brand so you appeal to that particular type of person. Whose problems does your product solve? Build your brand around that answer.
To see what your potential customers like and buy, take a look at your competitors’ customer data, use data analytics, or have a conversation with a real customer about their preferences. This type of research will help set the tone and direction of your branding strategy.
2. Create a Logo and a Slogan
You need a simple, yet easily remembered logo and a short slogan, or tagline that customers will immediately associate with your company.
Your logo does not have to be complicated, but it will need color, and be easy to use on social media. It should be timeless, not trendy, and be in vector format which allows it to be resized as needed.
Your slogan must also be simple, short, and convey a positive vibe.
One of the best ways to stand out is to commit to the highest-quality product you can create, and use that commitment in your branding. Also, commit to the highest quality customer service, and use that commitment as well. People will pay more for products that they consider well-crafted, and top-notch service.
4. Be Consistent
Decide on the “voice” of your brand. Is it casual, formal, or intellectual? The answer will determine how your brand “sounds” to customers.
Once you have your logo, slogan, and voice, you must consistently use them over all your marketing platforms. If you’ve done the research, and have a great product, consistent use of your voice over time will help your audience remember your brand.
5. Brand Boosting
Make sure your newly-identified brand and all that goes with it are constantly being boosted in social media and content marketing, such as blogs, email marketing, and paid advertising. Have a clean, easy-to-navigate website that includes a call-to-action so customers will either buy, reach out or engage personally in your site and your product.
Work Toward Branding Success
Branding success will take a lot of work, but the importance of branding can’t be overstated. Partnering with a branding expert can help you if you’re new to this new world of marketing, and bring your business to the front of the pack.