It’s official. Instagram has reached over 1 billion users all around the globe. And while it’s the perfect social platform for businesses trying to get new customers, there’s a lot that goes into learning how to market your business on Instagram.
Let’s take your Instagram marketing plan for example. From the right hashtags to the perfect color themes, you have to be strategic when it comes to your feed.
There are still businesses that do not have an Instagram marketing plan. Want to make sure you’re not one of them? Here’s what you need to know about Instagram marketing.
Switch to Instagram for Business
Whether you’re a social media influencer or run your own small business, one of the most important steps you should take is to switch out of your personal account. You can do so by going to the “Settings” tab and under the Account section click on the option labeled “Switch the Professional Account”.
Not only will this give you access to your page’s analytics, but it will also give you the option to boost posts to a wider audience.
Find Your Audience
Let’s face it. When it comes to succeeding in Instagram marketing, you have to make sure you know your audience.
While a colorful and lively feed may feel appealing, it may not do well if your audience is older. And although pictures are a great way to draw attention to your Instagram page, videos will encourage a younger audience to engage.
Set Your Goals
After you’ve figured out who your target audience is, it’s time to set objectives. And the only way you will find out your true business goals is by asking the right questions.
Are you trying to gain more Instagram followers? Then it’s important to use the right hashtags.
Are you trying to get consumers to taste your new protein bar? Then be sure to use enticing personalized photos instead of stock images.
Once you know exactly what you want to accomplish, you can take the proper steps to make sure that your feed is designed for your ideal demographic.
Last but not least, posting regularly is one of the most important variables for Instagram marketing. Posting on a regular basis will help you build trust with your customers.
In addition, not only will your brand be on the forefront of their memory, but followers will be more likely to engage with your posts as they continue seeing it on their timeline.
Learn About Instagram Marketing and More!
Whether you want to learn more about Instagram marketing or simply want to boost your digital presence, we’re here to help. We know how important it is for a business to have a strong online presence. This is why we’ve created the perfect platform that holds all of the resources you need.