Viewability Archive

5 Tips for Branding Success That Will Make Your Business Stand Out

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In today’s business climate, the word “branding” has become key in any company’s marketing strategy. Branding is the promise a business makes to its customers. Your company’s brand signals the nature of your product and how you differ from other companies that carry the same product. Your company’s brand is

3 Signs You Need Help From a Branding Agency

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Do you know who you are? Do your customers know who you are? If your business suffers from a lack of clear identity in your office (or the marketplace), it might be time for help from a branding agency. Branding isn’t one of those “entrepreneurial” words that you should

The Science Behind Viewability Standards

“IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large-scale scientific research study, involving nearly 10,000 participants and 189 different ad scenarios, meant to quantify the relationship between viewability and brand metrics. Although the study is not meant to rewrite existing standards, it serves as

How a Publisher Can Improve Viewability

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Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For

Mobile Viewability Made Simple

https://www.youtube.com/watch?v=JKCeeq63dq4&feature=youtu.be “If customers can’t see it your wasting your money” – Millennial Media The Evolution of Viewability The digital advertising dream: for marketers to be confident that the ad impressions they are paying for with cold hard cash are 100% viewable by the potential customer. Who would wan’t to pay

Mobile Viewability Infographic – The Mobile Majority

The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices. With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has

The Simple Truth about Viewability

Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message

How viewability works on AppNexus

Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to become an industry leader in viewability such as it’s acquisition of viewable impression technology company Alenty.