Viewability Archive

5 Tips for Branding Success That Will Make Your Business Stand Out

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In today’s business climate, the word “branding” has become key in any company’s marketing strategy. Branding is the promise a business makes to its customers. Your company’s brand signals the nature of your product and how you differ from other companies that carry the same product. Your company’s brand is

3 Signs You Need Help From a Branding Agency

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Do you know who you are? Do your customers know who you are? If your business suffers from a lack of clear identity in your office (or the marketplace), it might be time for help from a branding agency. Branding isn’t one of those “entrepreneurial” words that you should

The Science Behind Viewability Standards

“IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large-scale scientific research study, involving nearly 10,000 participants and 189 different ad scenarios, meant to quantify the relationship between viewability and brand metrics. Although the study is not meant to rewrite existing standards, it serves as

How a Publisher Can Improve Viewability

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Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For

Mobile Viewability Made Simple

“If customers can’t see it your wasting your money” – Millennial Media The Evolution of Viewability The digital advertising dream: for marketers to be confident that the ad impressions they are paying for with cold hard cash are 100% viewable by the potential customer. Who would wan’t to pay for