Launching an e-commerce business on Shopify can be an exciting endeavor for any entrepreneur. However, establishing an online store is only the beginning of the e-commerce business journey. Even with quality products and the best prices, it can be hard to generate sales if not enough people visit your site. Therefore, business owners must improve their Shopify website traffic to enhance sales.
Research has shown that less than three people make purchases for every 100 visitors that an e-commerce store receives. For this reason, it’s of utmost importance for small businesses on Shopify to drive traffic to their online store. Still, while this may be apparent, online marketing is a whole lot different than the techniques used by brick-and-mortar stores. Fortunately, this article explores how to increase traffic to your Shopify store and generate more sales.
Use SEO To Increase Traffic To Your Shopify Store
Essentially, the key to driving traffic to your Shopify store is dependent on your site’s rank on search engines. Before potential customers can stumble upon your store, they will likely do a little digging on the internet. Nearly half of all consumers begin their shopping journey by searching for their desired product on search engines like Google.
For this reason, if your store ranks higher on search engines, the more likely your target audience will stumble upon it. Entrepreneurs can employ several Search Engine Optimization (SEO) techniques to boost traffic on their Shopify stores.
One of the most effective ways to improve search engine rankings is through the use of keywords. Entrepreneurs should figure out what terms potential customers use when searching for products they offer. Once you understand what your audience is searching for, you can optimize your content to attract them to your online store.
Improve Domain Authority
Domain authority is a measure of the number and quality of sites that link to your Shopify store. Search engines perceive these links as recommendations and declare your website is high quality. Consequently, this will improve your domain authority and increase the chances of your website appearing higher on the search engine results page (SERP).
Attract Customers Using Content Marketing
Content marketing is another excellent strategy Shopify store owners can use to drive traffic to their stores. Content that is valuable and relevant to your target audience can go a long way in improving the monthly visitors to your site. Moreover, if your posts can place you as an expert in your product’s niche, customers are more likely to purchase from your store.
Furthermore, content marketing complements SEO. Hence, using both these strategies hand in hand can go a long way in improving the traffic of your Shopify store. Strategically using keywords in your content, for example, will boost your domain authority and attract more potential customers to your site.
What’s more, the content you include doesn’t have to be lengthy or excessively in-depth. A simple paragraph at the bottom of your Shopify website can be enough to improve your domain authority and your rank on SERP significantly.
Additionally, you can attract buyers by creating content that relates to their lifestyle or interests. Guest posting is also a great way to generate valuable links to your Shopify store and initiate conversations about your products among your target audience.
Utilize Strategic Social Media Marketing
There’s no denying that social media has become part and parcel of modern-day marketing. Business owners can even improve sales more significantly through social media than by running ads on television. Therefore, Shopify store owners need to utilize a consistent and well-thought-out social media strategy to draw more potential clients to their site.
Having a social media marketing plan to determine your posting frequency and other vital factors will help you stay focused on the goals of your campaign. Similarly, you can leverage technology to help schedule your posts and collect analytics to understand what content and times work best to help meet your objectives.
Shopify store owners can also utilize influencers to market their products via social media. These people with large, engaging audiences can use their following to direct potential clients to your Shopify store.
The traffic of your Shopify store is the cornerstone of its success. Therefore, business owners must boost online traffic to their websites to improve the chances of gaining new clients. The tips provided here can go a long way in improving traffic and subsequently driving sales.