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How To Start in Pinterest For Business: A Step By Step Guide

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May
22
2020
 Posted in Pinterest, Social No comments
pinterest for business how to

Pinterest for Business – Simplifed!

Are you wondering how to utilize Pinterest for Business? You may have your prejudices about Pinterest – statements like “isn’t that the place my Auntie likes to collect pictures of Labrador puppies?” or “yeah, my sister has a wedding board filled with pictures of diamond rings that her boyfriend will have to work the rest of his life and half of his next life to pay off” might come to mind.

Granted, the majority of Pinterest users are female – to be exact, around 72% are female at present. There are also plenty of visual boards that people curate for aesthetic value only, not necessarily with an idea to buy.

What isn’t apparent is that Pinterest is actually one of the top places for converting clicks to website visits and ultimately into sales. With that in mind, let’s get into the nitty-gritty of why and how to use Pinterest for business; 2020 is your year.

Step 1: Understand The Marketing Value Of Pinterest

Alex Lysak is a social media marketing, research, and SEO specialist. During the course of his career and employment as an iGaming expert from Scanteam, he has helped many businesses and individuals develop effective marketing strategies.

As such, he understands the value of Pinterest marketing and has helped many companies and individuals to understand too. In this process of understanding, it’s vital to list the facts and figures.

It’s easy for him to tell clients that Pinterest is worth the efforts, but proving this to his clients is down to some of these statistics:

  • Most of Pinterest’s global audience is in the US.
  • Men predominantly use Pinterest as a shopping cart.
  • The number of Pinterest users has more than doubled in the last four years.
  • Pinterest users can use their boards as gift wish lists for friends and family members to consult for personal gift ideas for special occasions.
  • Global Pinterest revenue has almost quadrupled in the last four years.

With these figures in mind, it’s not hard to understand why knowing how to use Pinterest for business in 2020 is a crucial marketing skill. So, without further ado, let’s get into some valuable Pinterest for business tips to help you to market your offering.





Step 2: Learn To Pin

If Pinterest is new to you, then it’s crucial to get acquainted with the program and all its tools. For those starting out, Pinterest operates much like a physical montage, scrap-book, or wall-mounted pin-board might. Pinterest is simply the virtual cousin of these applications.

You can research more about how to use your Pinterest business account online, start messing around in Pinterest to find out more, or consult a marketing pro for the best Pinterest for business tips.

Step 3: Familiarize Yourself With The Lingo

As with any program, software, or app, Pinterest comes with its own terminology (or lingo). Knowing what each unique Pinterest function is called will help save you time and achieve your marketing plans and tasks much faster.

Here are a few terms to get your Pinterest marketing started:

  • Board – the virtual boards where pinners can pin, collect, collate, organize, and reorganize their images.
  • Group Boards – virtual boards where more than one pinner adds pins to a board. New members are invited to collaborate by existing board members.
  • Pins – all the posts, images, content that is available for pinners to pin to their boards.
  • Pinners – Pinterest users actively involved in browsing their Pinterest feed and pinning pins to their boards.
  • Lens – a unique Pinterest tool that enables pinners to take a photo of something and look for similar images in Pinterest using that photo. This tool is similar to Google Image Search.
  • Feed – the main Pinterest page where pinners can view suggested Pinterest pins and pins from people, companies, and boards that they are following.

Step 4: Align Your Offering With The Cool Kids

Pinterest users are into the latest trends and these change with the times. Pinterest is a very aesthetic place. Keeping up with the current trends and aesthetics ensures your business keeps up with the clicks and conversions.

When you create a pin or board, you’ll be able to categorize these using a title and a description. Aligning your image featuring your product, service, or other offerings with popular or trendy categories and keywords is a sure way to get more airtime.

Here are some trending 2020 Pinterest categories to which to align your Pinterest business account:

  • Pampered Pets
  • 90s Re-Run
  • Beyond Binary
  • Responsible Travel

Step 5: Invest In Business Tools

If you’re putting so much energy into your Pinterest marketing, then you’ll want to know what impact all your hard work is having. Opting for a Pinterest business account gives you those tools and more to achieve success on Pinterest.

The great news is that a Pinterest business account is free – it won’t cost you a single dime. And you get tools for analytics, promoted pins, and so much more with it. Don’t forget to verify your business account to ensure your new customers know that you mean business.

And be sure to read through the Pinterest business account terms and conditions. They differ from your regular personal Pinterest account, and breaking these terms might get your account suspended, banned, or deleted.





Step 6: Crunch The Numbers

There are more than a few good reasons why you want to access analytics, so make sure you actually utilize them. Finding out who’s responding, who’s clicking through to your website, how well your pins are performing, and all the other important details will help you to craft better future pins.

Pinterest marketing is easy, but creating winning pins can take a bit of time and some elbow grease. If you have plenty of time on your hands, you know that Pinterest marketing is worth the time and effort.

But, if your time is limited and worth your weight in gold, then consulting with a professional marketer is something worthwhile. They can help you to make sense of the data, give you valuable Pinterest for business tips, and streamline your marketing process.

Conclusion

It’s not difficult to learn how to use Pinterest for business. 2020 can be the year your business takes off. Hopefully, these Pinterest for business tips will help you to fine-tune your marketing approach and start you off to developing your Pinterest business account.