Why Pinterest Matters to Marketing

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Pinterest is the 3rd most popular social network in the US being 5 years old with over 100 million users
and 80% of the coveted traffic coming from mobile. If you are not utilizing pinterest to market your brand, you are missing out! Here is what you need to know:

Source:WebpagefxWhy Pinterest Matters to Marketing

Infographic Summary

  • Anually pinterest serves more than 1.5 trillion reccomendations
  • Pinterest retains and engages users 2-3 times better than Twitter
  • Pinterest accounted for 3.6% of all referral traffic in 2012

Use demographics:

  • The number of Pinterest uses has doubled in the past 18 months
  • 70% of Pinterest users are between 16 and 34
  • 56% of uses are employed
  • 12% are unemployed
  • 10% are students
  • 82% of Pinterest users are female
  • 45% of users earn at least $60,000/year (household)
  • Users are 10% more likely to buy than visitors from other social sites
  • Users spend 70% more money than customers from non-social channels
  • Users spend 100% more money than average internet users
  • Users share branded content 150% more often than non-branded

Popular boards:

  • Pinterest has more than 1 billion boards
  • Fashion: 300 million
  • Food/Drink: 180 million
  • Home decor: 130 million
  • Education: 30 million

Pinterest and retailers

  • 89% of daily users have bought something they found on pinterest
  • 86% of daily users have used pinterest in stores to find products
  • 64% of all users look at previous items they’ve pinned to find products in snores
  • 33% of all users follow brands or businesses
  • Pinterest and B2B
  • Pinterest visitor-to-lead conversion rate: 15%

What to post on Pinterest (Days of the Week):

  • Sunday: Foods/Crafts
  • Monday: Fitness
  • Tuesday: Technology
  • Wednesday: Inspirational quotes
  • Thursday: Fashion
  • Friday: gifs/humor
  • Saturday: Travel