Why Pinterest Matters to Marketing
Pinterest is the 3rd most popular social network in the US being 5 years old with over 100 million users
and 80% of the coveted traffic coming from mobile. If you are not utilizing pinterest to market your brand, you are missing out! Here is what you need to know:
Source:Webpagefx
Infographic Summary
- Anually pinterest serves more than 1.5 trillion reccomendations
- Pinterest retains and engages users 2-3 times better than Twitter
- Pinterest accounted for 3.6% of all referral traffic in 2012
Use demographics:
- The number of Pinterest uses has doubled in the past 18 months
- 70% of Pinterest users are between 16 and 34
- 56% of uses are employed
- 12% are unemployed
- 10% are students
- 82% of Pinterest users are female
- 45% of users earn at least $60,000/year (household)
- Users are 10% more likely to buy than visitors from other social sites
- Users spend 70% more money than customers from non-social channels
- Users spend 100% more money than average internet users
- Users share branded content 150% more often than non-branded
Popular boards:
- Pinterest has more than 1 billion boards
- Fashion: 300 million
- Food/Drink: 180 million
- Home decor: 130 million
- Education: 30 million
Pinterest and retailers
- 89% of daily users have bought something they found on pinterest
- 86% of daily users have used pinterest in stores to find products
- 64% of all users look at previous items they’ve pinned to find products in snores
- 33% of all users follow brands or businesses
- Pinterest and B2B
- Pinterest visitor-to-lead conversion rate: 15%
What to post on Pinterest (Days of the Week):
- Sunday: Foods/Crafts
- Monday: Fitness
- Tuesday: Technology
- Wednesday: Inspirational quotes
- Thursday: Fashion
- Friday: gifs/humor
- Saturday: Travel