Definitions Archive

DMPs – The New Form for Online Advertising

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What is a DMP? DMP stands for Data Management Platform. It is a platform designed to collect and organise large quantities of consumerdata from first, second and third party sources. DMPs are primarily used within advertising and marketing to gain a betterunderstanding of consumer behaviour and customer needs. DMPs

Ad Platforms for Publishers: What They Are and How to Choose the Right One For You

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What all publishers are aimed at is delivering their messages to their target audience and generating healthy revenue as a result. But nowadays reaching this goal may be challenging due to high competition and the rapidly changing trends in the video marketing world. Fortunately, there are many advertising platforms

CPC vs CPM – Which One is More Effective?

When you run an advert on Google, Facebook, or any other high traffic ads platform, your advert is charged based on an event or action taken by your target audience on these platforms. Some of the most common types of bidding are CPM, CPC, CPA, CPL, and CPI. These

What Is Branding? 5 Things You Need to Know

We may be adept at recognizing the world’s biggest brands, but many companies fail to realize that the brand strategies of these giants work—on a much smaller scale—just as well for small businesses. Branding is a bit of a buzzword in the marketing and advertising world lately, but it’s

What is Page Speed and why is it Important?

Wondering what is page speed? Have you noticed the loading speed of your website page has been a bit slow lately? Even after you’ve checked the wifi speed countless times and nothing seems to be wrong with it? Chances are that your wifi isn’t actually to blame for your