Definitions Archive

7 Helpful Tips to Optimize Cloud Costs for Small Businesses in Long Run

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Cloud computing is now a mainstream technology. Almost every business has implemented or is planning to implement cloud services in its IT infrastructure. Cloud computing offers many benefits to small businesses, but it’s not without its challenges. It isn’t surprising that 94% of all enterprises use cloud services. One

The Difference: Residential vs. Datacenter Proxies

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Proxies can open many possibilities for businesses and individuals; however, choosing the right option might be confusing. This article will focus on datacenter proxies and residential proxies and how one might choose between them. What are Proxies? Proxies act as gateways between you and your connection to the internet.

DMPs – The New Form for Online Advertising

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What is a DMP? DMP stands for Data Management Platform. It is a platform designed to collect and organise large quantities of consumerdata from first, second and third party sources. DMPs are primarily used within advertising and marketing to gain a betterunderstanding of consumer behaviour and customer needs. DMPs

Ad Platforms for Publishers: What They Are and How to Choose the Right One For You

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What all publishers are aimed at is delivering their messages to their target audience and generating healthy revenue as a result. But nowadays reaching this goal may be challenging due to high competition and the rapidly changing trends in the video marketing world. Fortunately, there are many advertising platforms

CPC vs CPM – Which One is More Effective?

When you run an advert on Google, Facebook, or any other high traffic ads platform, your advert is charged based on an event or action taken by your target audience on these platforms. Some of the most common types of bidding are CPM, CPC, CPA, CPL, and CPI. These