Ad Tech Topics Archive
The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels
As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. Brands are shifting away from overdependence on paid channels, whose performance, cost,
Comparing Canvas vs. WebGL for JavaScript Chart Performance
Digital dashboards are judged first on responsiveness. A chart that lags undermines trust in the numbers it depicts, so engineers routinely debate whether the HTML Canvas 2D API or WebGL should drive their visual layer. Benchmarks are less straightforward than blog headlines suggest: raw frame rates hide CPU overhead,
How competitor monitoring enhances pricing strategies and market penetration
In today’s fast-moving digital marketplace, staying ahead requires more than just offering great products. Competitive pricing is a crucial factor in determining a brand’s success, both in existing markets and when venturing into new ones. A sophisticated pricing tool, enriched with comprehensive product data across the market, can be
8 Tricks to Get Customers to Open Up Marketing Emails
Email marketing can be a great way to help gain new customers and boost revenue from existing customers. However, just like any other industry, it’s constantly evolving. You need to stay innovative with your tactics to ensure a great return on your time investment. Fortunately, we’re going to share
Smart Contract Wallet vs. Multi-Party Computation (MPC) Wallet
Cryptocurrencies have completely changed the way we see money and business dealings. This digital financial environment is growing, and the need for secure and functional crypto wallets comes with it. Within the cryptocurrency space, Multi-Party Computation White Label Crypto Cards and Smart Contract wallets are two cutting-edge technologies that
Elevating Sales Engagement: Exploring the World of Popular AI Sales Avatars with a Focus on Roi4Presenter
In the ever-evolving landscape of sales, the integration of artificial intelligence (AI) has ushered in a new era of customer engagement and interaction. AI sales avatars, also known as virtual sales assistants, have emerged as innovative tools that leverage AI technology to enhance sales interactions, provide personalized assistance, and
Adnimation Review – Features, Products & Info
Overview Adnimation is a Google Certified Publishing Partner (GCPP) that provides publishers with a tailored and all-encompassing monetization solution. Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to
How to Choose Your Cronos Payment Solution for NFTs
Are you thinking of entering the world of NFTs, hoping to make some sales and possibly generate a good profit off of it all? Well, quite a good plan. As assets that have been tokenized through a blockchain, NFTs can be traded and exchanged for crypto, for money, as