RTB Archive
Why Publisher’s Should be Excited for Black Friday and Cyber Monday
Today’s Guest Post is From Snack Media Black Friday in its modern interpretation began in the 1930s in the US to mark the start of thepre-Christmas sales. It has now become a tradition that falls every year on the Friday afterThanksgiving (or the last Friday of November for those
7 Big Things in Programmatic Advertising
Despite the ad industry is experiencing challenging times due to COVID-19, the previous growth in programmatic advertising brought up a lot of essential questions like regulation, transparency, cookie-less future, and ethics issues in the spotlight. Programmatic is encompassing new digital channels including wearables, interactive TV networks, and even in-car
Quick Introduction to Programmatic Advertising
It’s time for a quick introduction to programmatic advertising. Pop-up ads have become a relic of the past and soon, most other forms of online advertising. A new approach to online marketing, in the form of programmatic advertising, has begun to emerge to meet the demands of consumers. This
It’s Time To Shape Programmatic For Mid-market Publishers
Guest Post By: Automatad It’s been so long and we’re far from depending on the duopoly to monetize the content. At least for most of the premium publishers, being independent and talking about in-house programmatic strategies is not at all odd. With the help of global ad exchanges and
5 Trends that Will Shape Digital Advertising in 2018
Simplaex, the The AI-First App Retargeting that allows you to Identify high-value users and re-engage them with personalized content, Deliver the right ads to the right person, at precisely the right moment and overall Boost your lifetime customer value by keeping users on your app longer created a great
Key challenges faced on the programmatic playground
Publishers in 2018 face an array of barriers to profitability. Platforms are competing for publisher revenues, programmatic intermediaries pile on the costs to facilitate new ad buys, and ad opportunities are compromised by consumers using ad blockers. FatTail explores in detail some of the key challenges faced on the
How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –
2017 Programmatic Trends Publishers Should Know
2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect