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How to Advertise to Custom Audiences on Facebook

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Apr
09
2016
 Posted in Facebook, Social No comments

Salesforce created this great infographic delving into the statistics around how to advertise to custom audiences on Facebook.

Related Infographics

Customer Audiences on Facebook

Infographic Summary

There are more than 2 million active advertisers on Facebook and this is rapidly growing.

  • The average click-through rate on Facebook campaigns has increased 266% YOY.
  • Click through rate is up 57%
  • 31% of Facebook advertising budgets now focus on video.
  • Photos are second most popular.
  • 1.25% is the average click-through rate for ads targeting custom audiences based on website traffic/

Retargeting on Facebook

Retargeting aka remarketing: internet advertising based on a person’s online browsing habits and history
use the website traffic option when creating a custom audience on Facebook.

  • Anyone who visits your website.
  • People who visit specific web pages.
  • People who visit specific web pages but not others.
  • People who haven’t visited your website in a certain amount of time.
  • Facebook’s audience insights: get to know your audience.

Your audience can be:

  • People on Facebook.
  • People connected to your page or event.
  • People in custom audiences you created.

Learn more about your audience:

  • Demographics
  • The top pages people like in different categories
  • Location and language
  • Facebook usage
  • Purchases activity