As a retailer, one of your main goals is to get people into your store to buy your products. In the digital age, you can do this in several ways. Here are ten simple digital marketing tricks to help you get more customers to your door.
1. Leverage Social Media
Social media is a powerful marketing tool that you can use to connect with customers, build brand awareness, and drive sales. Retailers should consider creating social media profiles on popular platforms such as Facebook, Twitter, and Instagram.
Be sure to post engaging content that will resonate with your target audience. Use social media to share blog posts, run contests and promotions, and offer exclusive discounts and coupons.
2. Start a Blog
Retailers can use blogging to attract new customers, build loyalty among current customers, and boost their search engine optimization (SEO). A blog gives retailers a platform to share their product knowledge, customer service insights, and company culture with the world.
Ensure your blog posts are keyword-rich and contain helpful information that your target audience will find valuable. You’ll also want to include social share buttons so readers can share content within their social media networks (more on social share buttons below).
3. Use Social Share Buttons
Adding social share buttons to your website, blog posts, and social media is a simple way to encourage your visitors to share your content with their networks. Social sharing can help you reach a larger audience and promote your products or services to a broader group of people.
When adding social share buttons, include popular platforms such as Facebook, Twitter, and LinkedIn. You can also use social share buttons to promote specific content, such as products, blog posts, or infographics.
4. Use Email Marketing
Email marketing is a great way to stay in touch with your customers and keep them updated on your latest products, services, and promotions. Retailers can use email to send out newsletters, product announcements, and special offers.
Make sure that your emails are well-designed and full of helpful information. Include calls-to-action (CTAs) that encourage your readers to take the desired action, such as clicking through to your website or making a purchase.
5. Create Compelling Content
Compelling content drives traffic to your retail website and social media profiles. Creating informative blog posts, infographics, images, and videos can help you engage with your target audience and encourage them to learn more about your products and services.
When creating content, include relevant keywords and phrases your target audience is searching for. This content will help boost your SEO and improve your chances of being found online.
6. Optimize Your Website for SEO
Ensuring your retail website is optimized for SEO is essential to attract new customers. Use relevant keywords and phrases throughout your website content to improve your chances of being found by potential customers.
In addition, make sure that your website is mobile-friendly and easy to navigate. Creating a positive user experience will help keep visitors on your site and encourage them to explore your products and services.
7. Run Paid Advertising Campaigns
Paid digital advertising is a great way to reach new customers and promote your products or services. Retailers can use paid ads to target potential customers searching for relevant keywords and phrases on search engines like Google and Bing. You can also place ads on relevant websites that your potential customers are likely to visit (called display advertising) and ads on the social media platforms where your target customers spend the most time.
When creating paid ads, include a strong CTA that encourages users to click through to your website or social media profile. You should also track your ad campaigns to see which ones are performing well and adjust your budget accordingly.
8. Offer Discounts and Coupons
Offering discounts and coupons are a great way to attract new customers and encourage existing ones to return to your store. Retailers can use discounts and coupons to promote specific products, clearance items, or seasonal sales.
Advertise your discounts and coupons on your website and social media profiles. You can also include them in your email marketing campaigns or paid advertising efforts.
9. Collaborate with Other Brands
Collaborating with other brands is a great way to reach a new audience and promote your products or services. Retailers can partner with complementary brands to create joint marketing campaigns, social media takeovers, and co-branded products.
When collaborating with other brands, be sure to select partners that are a good fit for your business. You should also create clear goals and objectives for the partnership to ensure success.
10. Host a Giveaway or Contest
Hosting a giveaway or contest is a great way to generate interest in your products or services. Retailers can use giveaways and contests to promote their brand, increase social media followers, and drive website traffic.
When hosting a giveaway or contest, promote it across your social media channels and include clear instructions on how to enter.
Retailers can use many digital marketing tricks to promote their businesses. Following the tips above, you can reach new customers, boost your sales, and improve your bottom line