Top Programmatic Audience Targeting Tips for Startups in 2023
If you are a startup, then you have to target your audience in the right way. If you do this, your business will be much easier to grow and succeed. Since there are so many different types of companies, it can sometimes be overwhelming. But here are a few tips that every startup should know about their audience to be more successful when marketing their product or service.
Get to know The Consumer
To understand the consumer’s journey, you’ll want to get familiar with their mindset. What are they thinking at that moment? What motivates them to buy a product? How do they feel about what they’re looking at, and why is it essential for them to decide? For example, according to the GWI report, Gen Z consumers pay more for eco-friendly products. This type of data will help shape your brand.
It’s also vital for you as an advertiser or marketer to understand the pain points that your specific type of customer has. Understanding where your business and its products fit into the buying process can help you create ads that address these issues head-on.
These things can be influenced by demographics such as gender, age, location, and other factors like hobbies or interests.
Make Sure Your Data is Clean
Data quality is the most crucial part of programmatic audience marketing. You need clean data, and you will need help with doing anything with it. It’s like having the ingredients for a cake, but they’re all separated, and you can’t make any batter.
It will help if you put them together first. The same goes for data. If it needs to be organized correctly or match up with what’s already in your company’s infrastructure, there will be problems later down the line.
The most common issue from poor quality data is fraud detection, a process by which real users are determined from bots or other suspicious activity, and related issues such as getting flagged as a bot yourself when you aren’t one. Quite crucial when PwC’s Global Economic Crime and Fraud Survey 2022 reports that 46% of businesses reported having experienced fraud crimes in the last two years.
Identify the Audiences You Want to Reach
When it comes to programmatic audience targeting, you want to be sure you’re reaching the right audience for your product or service. To do that, it’s essential to understand exactly who makes up your target market and then use that information to create audiences from which you can reach the most qualified buyers.
For example, let’s say you’re selling a specific type of clothing for women in their 30s who live in New York City or another major city and make $100,000 per year or more. It’s critical to identify these individuals as your target audience. You can’t just throw any woman over 30 into this group. Instead, it would help if you looked at location and income level/occupation/hobby interests so that your marketing campaigns serve only those who meet these criteria ads.
Determine the Best Marketing Channel for Each Audience
It’s essential to consider the cost of each marketing channel and how long it will take to reach your audience. You can also use this information to determine if you should use a combination of channels or choose just one.
According to IMD, businesses that don’t meet the omnichannel expectations of consumers lose out on 10% – 30% of sales. Considering it’s now more economical and convenient to set up omnichannel marketing, businesses should adopt this approach from the get-go.
Find Out Where Each Audience Spends its Time Online
One of the best ways to find out where each audience spends its time online is by using tools like Google Analytics, Facebook Ads, and Adwords. These platforms give you insight into where your audience spends their time, what they’re looking at, and even how long they spend viewing your content or engaging with it.
You can use this information to help guide any decisions about digital advertising campaigns across social media platforms and websites, which also provide detailed data on their users’ behaviors in real time.
Integrate Offline and Online Data
Data is one of the critical pillars of programmatic advertising. It’s how you know what to advertise and who to advertise it to. Integrating offline and online data can help you target your customers with a more tailored message and a higher ROI.
One way to do this is by using your CRM data on your website, emails, newsletters, or social media posts. It will allow you to create audiences based on marketing actions taken by past customers.
Another way is using information from offline sources, such as phone numbers provided by users when they sign up for free trials or use other services through the web interface. You can use these phone numbers as additional targeting parameters when working with third-party vendors through their SDKs.
Understand How Your Target Audience Behaves Online
It is crucial to understand how your target audience behaves online. It means understanding how they interact with content, what they like to read, how they engage with your brand, and what they expect from you. It also means knowing who your competitors are and why those brands are winning over customers.
There are many ways to create a profile of the types of people interested in your product or service. Some are more obvious than others. For example, if you’re selling shoes, one way would be to look at what people search for on Google for particular styles or brands of shoes. You could then use this data to determine which keywords should be targeted within an ad campaign.
Do a Little Experimenting and A/B Testing
A/B testing is a technique for testing two web page versions and seeing which one performs better. You can A/B test ads, landing pages, email campaigns, and anything that involves people interacting with your site.
If you want to test multiple variations simultaneously, it means running more than one campaign and measuring results against each other over time. It will help show what worked best among all the options tested so far and give insights into which elements held up under scrutiny during those experiments.
If you are a startup, then you have to target your audience in the right way. If you do this, your business will be much easier to grow and succeed. Since there are so many different types of companies, it can sometimes be overwhelming. But here are a few tips that every startup should know about their audience to be more successful when marketing their product or service!