Jimmy Kimmel Live: Marketing Thor to Women Trailer

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Jimmy Kimmel and his crew create a parody that transforms the trailer for Thor: The Dark World that just hit theaters into a romantic comedy called “Thor Actually” with the target audience being women. The trailer strikes a spot on resemblance to most of the cookie-cutter romantic movies that have hit the screen in the history of the cinema. Maybe this is a hint for Chris Hemsworth to have his next venture be a romantic movie as Thor the God of thunder. Either way, this marketing ploy did create extra attention for the movie and it may just show increased sales in the box office.