Ad Operations Archive

Significance of Microsoft Ads to Replace Manual with Enhanced CPC – Today

Microsoft Ads’ is on to soaring heights. It is now transitioning its ads’ bidding system to an automated or enhanced cost-per-click system.   From manual cost-per-click bids, it will now be using the automated enhanced cost-per-click system. The automation of this bidding system will override the existing rotating ad settings

DMPs – The New Form for Online Advertising

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What is a DMP? DMP stands for Data Management Platform. It is a platform designed to collect and organise large quantities of consumerdata from first, second and third party sources. DMPs are primarily used within advertising and marketing to gain a betterunderstanding of consumer behaviour and customer needs. DMPs

The Best AdSense Alternatives for Header Bidding in 2021

Have you been considering partnering up with a header bidding provider to monetize your website? With publishers seeing a 20-50% boost in earnings when switching from networks such as AdSense, it’s certainly become an enticing way to monetize. Though it can be tempting to just jump right in with

Useful SEO Tips and Tricks from the Experts

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Having a site is a gateway to the whole world. It allows you to inform many about what you do. There is a need to work towards getting more traffic as time goes by. This is what brings about a gradual rise in search engine ranking. Advancements are taking

Choosing the Perfect VPN: Money-Saving Tips and Tricks

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A virtual private network (VPN) is an ever-more important piece of software for our home and work computers. They help provide security and stability when surfing the internet while protecting our personal data. They do this through a variety of methods including masking IP addresses and other clever tricks