Ad Operations Archive

Krishen Iyer on Getting the Best Results in Agile Marketing

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Krishen Iyer, entrepreneur and marketing pro, recognizes the value of agile marketing and offers insight into what it takes to truly get the most out of this form of marketing.

Why Image Still Matters to Companies

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Companies who make use of shared office space and related services often do so partially for image-related reasons. For instance, companies often use virtual addresses to appear more professional. Why is that? Well, if you’re asking clients to send things to you, and/or you want to show a company

The Art of Creating a Facebook Ad That Converts

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The creativity and content of your Facebook ads are two of the most important factors in the overall success of your marketing campaign. For your ad campaign to succeed, it must attract the attention of Facebook users and encourage them to take the next step, regardless of how well

4 Key Benefits to Look out for in a Self Service DSP

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This article provides a detailed account of what to look out for in self-serve DSPs for agencies and digital advertising campaigns. Picture this. Your business wants to run an in-house advertising campaign and is hoping to employ the help of a Demand-Side Platform (DSP) to do so. The budget

Graphic Design Can Boost Up Your Business Sales – Here’s How

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When it comes to growing your business, you’re probably willing to take risks and test your potential. But, did you know that there are many simple ways to boost your business sales? Graphic design is one of them. It refers to the art of visually representing an idea to