Creating a Google Business Profile (previously Google My Business) is important for the local listing of your business. This free platform helps you promote your local business and make your presence stronger. With a proper setup of your account, your business will appear on Google Maps and Search results. With your GBP account, you can manage your business-related information and images of your location.
How does Google Business Profile work?
Many consumers look for products or services in a particular place. They also want to find businesses close to their locality. Google displays the local businesses on the map. The 3 most relevant local businesses shown by GBP are known as the Local Pack.
Guide to using your GBP account:
You should know some tips to create and optimize your Google Business Profile account.
Add and check NAP information regularly
GBP has an Info tab where you can evaluate the NAP deals. Make sure you have listed your business name properly. Maintaining consistency with Yelp and other platforms is important. Moreover, the name shown in the GBP should match the name displayed in your physical outlet.
It is also essential to review the business address. If there is any incorrect detail, you should update it. Add the primary phone number of your business to your Google Business Profile and allow your potential customers to contact you to buy your services or products.
Write an engaging business description
The business description published on your GBP account should be highly compelling. It should not just provide details on your services or products. You have to convey a message to your target audience. Strategic use of keywords improves search relevance. Your potential customers will clearly understand your brand.
Upload business-related photos
If the Logo and Cover images are blank, you have to upload them. Use Canva or any other tools for resizing the cover photos to 1024 x 576 pixels. If you have a physical outlet, you should capture a photo of the front side to display it. Some businesses also upload photos of their staff.
Add details of your products or services
Depending on whether you sell products or services, you have to click on the appropriate tab. There is also an option for choosing the product category. You may also write a custom description of your services and add relevant keywords.
Respond to every review
If you have some satisfied customers, you should encourage them to write reviews on the Google Business Profile. Whether your customers have left positive or negative comments, you have to respond to them.
Use the GBP post feature
When your company needs to announce any event or update, you can share it using the GBP post feature. Post relevant and fresh content regularly to provide your potential customers with updated information. Moreover, you may add images to your post.
Previously, although GMB had the posting feature, it lasted for only 7 days. But now, your post will never expire. Thus, make sure that you have mentioned dates for your events.
If you want to optimize your GBP profile, you can hire professionals at the King Kong agency. Professional assistance will make your profile visible to your potential customers.