Mobile Viewability Infographic – The Mobile Majority

The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices.

With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has never been more important for the industry to understand, educate and evolve mobile viewability standards together. It will take a joint effort from publishers, advertisers and ad technology companies to lay down the groundwork for the best mobile viewability practices of the future. Hats off to the Mobile Majority for creating this and be sure to share!

Understanding Mobile Advertising Viewability

This infographic is well researched from some of the the most respected entities in digital media:

• ‘Tech Stacks’ Comprised of an Ad Tech Dozen – MediaPost
• SafeFrame: How SafeFrame Enables Viewability and Innovation – IAB
• Mobile Rich Media Ad Interface Definitions (MRAID) – IAB 
• Digital Video Player-Ad Interface Definition (VPAID) 2.0, Digital Video Ad Serving Template (VAST) 3.0 – IAB
• Digital Video Ad Serving Template (VAST) 3.0 – IAB
• MRC Viewable Ad Impression Measurement Guidelines – Media Rating Council