Native Advertising: The Top Infographics
Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message.
- For more on native see: Understanding Native Advertising
1. The Native Lumascape
The native advertising landscape while not new, has become one of the most widely discussed, debated, and innovative forms of advertising online. Here are the major players in the space. Also, check out our native ad network list to further explore and work with a native technologies.
Source: Luma Partners
2. Exploring the Effectiveness of Native ads
How effective are native ads? That is a question that the industry does not fully understand or a metric that can be unarguably quantified just yet. IPG Media Lab and Sharethrough conducted a study of 4770 participants and study their behavior and perception towards native advertisements, giving the industry some amazing insights. This inforgraphic shows the data that was gathered.
Source: Sharethrough
3. Closed and Open Native Advertising Networks
There are many forms of native advertising. This infographic shows the major native companies for promoted videos, posts, stories, music, websites and listings and if they are open or closed ecosystems.
Source: Sharethrough
4. The Native Adscape
The Native Adscape is a reference tool that gives a holistic view of the native advertising market landscape. It segments companies by social networks, editorial publishers and their ad platform partners.
Source: Sharethrough
5. Native Advertising in Context
Solve Media developed an amazing infographic to tell what native advertising is, is not and the challenges and strategy behind a native advertising integration. Will native take over traditional display to become the dominant force in online advertising? Time will tell.
Source: Solve Media
