Curating the Perfect Customer Experience

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When considering a brand identity, many people would think of a company logo or a catchy slogan. However, it extends far beyond that. A brand encompasses everything that makes up a business’s reputation, including its values, mission, culture, and even customer experience. It is important to achieve consistency across all channels, including social media, websites, and advertisements so that customers know exactly who they are buying from. Unfortunately, the majority of companies (90%) fall short in delivering consistent branding to the public. This can lead to marketplace confusion, prolonged sales cycles, and a lower amount of sales leads. 

Hyper-personalizing a customer’s interactions with the brand is also extremely important. They are much more likely to spend their money where they feel like their preferences and desires are being matched. The key to achieving this hyper-personalized customer experience lies in leveraging artificial intelligence. AI tracks real-time browsing and purchasing data to craft targeted ads and recommendations based on consumer preferences. 

Major brands like Netflix, Amazon, and Starbucks have already harnessed the power of this strategy, driving record profits as a result. However, failure to pursue these personalization methods can lead to a potential loss of 38% of customers and a subsequent 23% revenue decline.

How Strong Brand Consistency Drives Brand Success
Source: BrandGuard