AppNexus to Acquire Device Mapping Tech Startup MediaGlu

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AppNexus Acquires MediaGlu

AppNexus and MediaGlu

Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There has been great speculation that AppNexus will have an IPO in the near future and currently is said to have an evaluation of  over $1.2 Billion making it the hottest Pre-IPO ad tech stock on the market.

AppNexus has been actively acquiring in niche ad technology providers to bolster their offering. Recently, AppNexus acquired viewable impression firm Alenty, to own technology in the ad verification space.

 CEO Marcus Startzel mentioned:

“As part of the deal, AppNexus will use MediaGlu’s Baltimore office as a hub for expanding its business”

The Pre-IPO ad tech giant has had a rock solid year of growth as it adapted to industry trends, perceptions and overall insane growth across the whole sector.

Jonathan Hsu, CFO and COO, AppNexus said:

“AppNexus is dedicated to creating a better Internet, and engaging with consumers across devices provides a more relevant and consistent experience for advertisers, publishers and end-users alike,”  “MediaGlu’s technology will be a key component of our platform moving forward, and its elite team of experts will greatly advance our progress in the mobile space. This acquisition caps a year of robust growth at AppNexus, a pattern that we fully expect to see continue in 2015.”

The price tag of the acquisition is undisclosed.