Whether you’re a freelancer, the owner of a small business, or a CEO of a major corporation, your company needs a great website. However, that’s just the start.
You’ll also have to make sure your website looks great on mobile devices.
Keep reading as we explore five key reasons why mobile-optimized websites are an absolute necessity in today’s fast-paced world!
1. The Bulk of Web Browsing Occurs on a Mobile Device
Estimates show that by 2025, 72% of people will use smartphones only to browse the web, making laptops and desktops obsolete.
What’s more, 57% of all web traffic already comes from mobile devices, meaning that you can’t afford to wait until 2025 to make optimization part of your digital marketing strategy.
Optimizing your site isn’t just a way to future-proof it…it’s a means of adhering to today’s best practices, too.
2. Mobile-Optimized Websites Adhere to SEO Standards
Search engine optimization, often shortened to SEO, can make or break your business. Your site’s placement on search engines directly correlates to the amount of traffic it receives.
One thing search engines account for is how mobile-ready your website is. The easier it is to access through a phone or tablet, the better your ranking.
If you’re not sure how to make your site SEO friendly, consider hiring a professional marketing company. Some even offer additional services like ott advertising, so you can further your reach.
3. Consumers Rely on Mobile Sites for In-Store Purchases
Take a minute to think back on your last shopping trip. If you’re like most people, you found something you love, then immediately took out your phone to see if you could find it cheaper elsewhere.
Well, you’re not alone. 77% of consumers research while in-store to find the best price.
If your website comes up when a customer conducts in-store research, and you offer a more affordable price on a product, you could easily win their business.
4. You’ll Increase Retention
Most people aren’t willing to wait more than a few seconds for a website to load. If you can’t deliver a fantastic experience in the blink of an eye, you can expect to have a high bounce rate, losing plenty of potential customers as a result.
However, if your mobile site offers a thorough and pleasant browsing experience, you’ll find that customers are willing to spend more time exploring your website.
5. The Better Your Site, the Better Your Reputation
Imagine you’re preparing to visit a business for the first time. When you arrive at their address, the building looks like it’s one step away from getting condemned.
That’s more or less how customers feel when they’re forced to use a desktop version of your website on their mobile device.
No matter what type of business you operate, simply adhering to basic standards shows that you care. You’ll stand a much higher chance of leaving customers with a positive impression, and in turn, they’re more likely to tell their friends and family about your business.
Don’t Miss Out, Optimize Your Site Today
As you can see, mobile-optimized websites can make a world of difference. From the SEO benefits to simply giving customers a better browsing experience, there’s no reason not to optimize today!
For more digital marketing tips and tricks, be sure to check back with our blog!