Being created primarily for professionals, LinkedIn may not seem like a platform for distributing many types of content. However, the place became a perfect content marketing tool allowing you to post anything you want.
It is essential to create content that will receive engagement and grow your network. But what type of content can do so? Below you’ll find proven content types and posting tactics that will engage users on your LinkedIn page.
LinkedIn users are usually looking for more than just fun pictures. They want to see engaging, long-form posts related to their niche. You can showcase your expertise by writing and showing what you do best. If you have a blog, you can use LinkedIn to backlink it. For instance, post a shortened version of the blog post, offering readers to see the full version of the article.
LinkedIn articles have some benefits:
- include more information — you can write up to 125,000 characters;
- provide a long-term effect — they stay visible on your profile for a long period and are accessible from search engines;
- shows your professionalism and expertise;
- collect shares and comments.
Mention your connections
How to get people to notice your posts? Try to mention them. When you tag a person, they are more likely to comment and like the post.
Tag people directly connected to the post and linked in the post’s context. If those people share the publication, you will reach this user’s connections.
Integrating this practice into every post you create is not always possible. That is why another suggestion is to mention relevant groups.
Here it is important to grow your network and make more connections constantly. If you have ever wondered how to expand the list of connections, try LinkedHelper. This LinkedIn lead generation tool will help you grow your network, making more than just 100 connections per week.
The LinkedIn audience loves long and insightful articles, but quick tips and short, straightforward posts are also in favor.
With this type of publication, you can provide helpful information about your services or products. The only thing you should not do is to transform them into how-to articles. Keep it short and tell people how valuable your product can be, what problems it solves, or in what shapes, sizes, and colors it comes.
If you do not know where to start with this, look through the frequently asked questions and cover one of them.
Images and video
When it comes to images, keep them relevant and straightforward. You should not insert funny pictures into the article just to drive attention. LinkedIn has its style.
To showcase the product, use several real photos in the post. When writing an article, break the plain text with some infographics or place citations as images.
All imagery content can be styled along with the brand’s identity, for example, reflecting the colors of your logo and website. Thus, you’ll work under brand recognition and create a great appearance on the LinkedIn page.
Besides images, you can always use videos that receive several times more engagement than text content. Capture some moments from your company’s day-to-day life, create a good product promo, or go live and create small educational sessions.
Original content is valuable but sharing anything useful from other sources means differentiating and enriching your content.
If you see the post from a user covering something important in your niche, don’t hesitate to share it on your page. That show your interest and engagement
Talking about things except your brand is an excellent way to break the ice and start the conversation with your audience. That is why share an interesting article and ask readers to comment their opinion. This way, you can initiate good discussions and find some helpful insights.
Don’t be afraid to create different content on LinkedIn. Keep track of what your audience likes, how readers react to anything you post, and test new approaches. A good tip is to look at what your competitors do. Use these pages as a source of inspiration and create something unique.