Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising.
1. The Life of an Ad
Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads, a real time action occurs and an ad is served seamlessly to users constantly on the internet. Source: Turn.com
2. Millennial Media Programmatically Mobile
Learn the key statistics and inner workings of programmatic mobile. Exponential growth in programmatic mobile is poised to make a big impact on the digital advertising industry. Source: Millennial Media
3. IAB Programmatic Ecosystem
Real Time Bidding, Programmatic, RTB, automated buying: whatever you call it – here is the what the machine looks like under the hood! Source: IAB
4. Marketing in the Programmatic Age
Programmatic is big business. The key stats brought to you by Dataxu and the Business Development institute prove it.
5. The Display Lumascape
The display ecosystem is large and fragmented. With more acquisitions and competition becoming fierce, this landscape is bound to simplify one day. Who will be the winner in this digital advertising war game? Source: Luma Partners
6. The Video Lumascape
Programmatic Video is still often misunderstood by many industry professionals. The players, technologies and relationships different greatly from the display ecosystem Source: Luma Partners
7. An Overview of Programmatic Buying
Fully understanding Programmatic buying can be tough for beginners and even veterans of the industry. This is a good depiction of how it all works. Source: Strategic America
8. The New Laws of the Media Universe
A very creative infographic that shows the key elements that make up the digital media universe.