With over 2.6 billion users, Facebook is the #1 social network in the world. So if you’re lacking in your digital marketing on Facebook, you are missing out on a huge opportunity.
Facebook allows you to expand your business for little to no cost. Wondering where to start? Here are the 6 top tips for digital marketing on Facebook!
1. Target Your Messages
You probably already understand who you are trying to reach in terms of marketing. Make sure that you are optimizing your content for those people online as well. Learn how they behave on the social network.
Different users interact with Facebook in several ways. What are they interested in? Does your audience seem to engage with videos, photos, or polls? Are they more prone to share posts or interact through comments?
2. The 70-20-10 Rule
We’ll talk about the importance of engagement in the next tip. For now, let’s explore the 70-20-10 rule. This gives a good guide to follow when you are trying to balance the content you are producing.
70% – Original content
20% – Content that is relevant to your followers’ interests
10% – Self-promotional
It’s important to be consistent with your content but also have a good variety. You don’t want your audience to get bored.
3. Keep up Engagement
Engagement is the key to digital marketing. When your target audience is browsing their social media, you’ll need to create posts that catch their eye enough to cause interaction.
When crafting your content, think about what value your audience gets from the interaction. Their interaction helps you create lasting memories, spread your message, and figure out what works for you.
Here are some strategies that have been known to boost engagement:
Surveys or polls
Emotional content or something that makes them relate
Don’t forget that you need to interact back with them. Your audience is engaging with your content to be heard. Make them feel like you care by responding or liking their comments.
4. Organic Marketing
The amount of people you can get your message without a paid advertisement is your organic reach. These are the people who like your page or follow you. You won’t have to pay for them to see your ad because they are already invested in your content.
Focusing on building your organic reach can help you advertise for free. This is great if your marketing budget isn’t super large. You’ll need to understand how the Facebook algorithm works to better understand your content strategies.
5. Paid Advertising
There are millions of posts made to Facebook every day. This can put a real damper on your organic reach. So, when you feel that your posts aren’t getting the attention they deserve, it’s time to turn to digital marketing ads on Facebook.
Their paid advertising options give you the ability to promote your message to those who have similar interests. All you have to do is click “Boost” and Facebook will walk you through the process.
If you feel like you need help with digital marketing, these services can help grow your business!
6. Utilize Your Business Page
Set up a thorough business page. This is where your audience comes to find information about you. Make sure your info is accurate. This includes your website, other social media handles, phone numbers, address, description, and hours of operation.
Use a high-quality logo or photo in your profile picture and header. If someone has discovered you on Facebook, this is the first place they will look to get a better understanding of who you are.
Grow Your Business With Digital Marketing on Facebook
Digital marketing on Facebook is one of the easiest ways to optimize your marketing strategy. With these tips and tricks, you’ll be on your way to growing your business and your pockets!
If you enjoyed this content, be sure to check out our other helpful digital advertising content.