CTV stands for connected TV. And CTV advertising is content access by the use of streaming content on TVs, mobile devices, smartphone apps, or OTT (over-the-top) devices. It is a process that has quickly taken the marketing industry by storm. In the past, getting your ads on TV could be a steep challenge for many companies. But today, thanks to this new and innovative form of advertising, it is much easier and more affordable than ever before.
Understanding the Basics of Connected TV Advertising
A CTV is any television that may be connected to the internet to access content that isn’t available through a regular cable TV source. Connected TVs feature ads that are bought and programmed to display on a computer or mobile streaming device as well as OTT devices.
CTV ads allow your company to show advertisements on Sling TV, Roku, Direct TV OnDemand, and other providers who offer premium cord-cutter content.
How Does CTV Advertising Work?
CTV sounds like a highly technical process, but it isn’t that complicated once you understand how it works. This form of advertising is also known as a Private Marketplace Deal or PMP. The advertising space is available at different parameters for access and price and placed on auction. That allows marketers to have access to specific placements while in an auction with fewer bidders, which leads to winning rates being much higher.
The private marketplace or bidders are allowed to bid by invite only. So purchasing this ad space is reserved for serious bidders only who are VIPs in the industry. The rates and availability for CTV advertising vary, but if you are interested in finding out more, you should get in touch with a digital marketing expert such as our team here at Moblyft.
What is the Cost of Connected TV?
When you are considering the benefits of CTV advertising, you need to remember that this is premium ad space you are bidding on, and therefore you may end up paying a higher-than-usual price.
Connected TV ads are often as much as five times more expensive than ads on standard video placement. However, the CPCV is always more affordable than the CPCV for video assets.
Why Should My Company Run Connected TV Ads?
Your company should be interested in running CTV ads because of the awareness they provide to the public. CTV advertising is the ideal awareness tool for a well-rounded marketing campaign that works. If you have tried all other forms of advertising for your brand and nothing seems to be reaching out to your target audience as it should, maybe it’s time to get CTV advertising a try.
Why Contact Moblyft For All Your CTV Advertising Needs
You can count on the marketing experts here at Moblyft when you need assistance with CTV advertising. Give our team a call today to find out how to get started with connected TV ads. The process may seem complicated at first, but it is not that difficult for those who understand how the process works. Let our team here at Moblyft get your company started with connected TV advertising today when you give our experts a call.