Marketing Archive
Top Reasons Publishers Leave an Ad Network
Not all Ad Networks are created equal.. Behind digital ad network’s flashy website, promises of high CPMs, diverse programmatic advertiser demand, low payment threshold, 24/7 support and a slew of product offerings could lie a network that over-promises and under delivers. With so many different companies a publisher can choose to
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are
Coca Cola Friendly Twist Digital Campaign
https://www.youtube.com/watch?v=t9cmoT_wb0A Coca Cola has recently been on top of their viral digital campaigns and have been garnering much of attention from different demographics worldwide. In Coke’s recent campaign called Friendly Twist, they create unique bottles for a college Freshmen class with caps that require another special coke bottle to act as a key to
Google To Stream Live Digital Ad with Sam Smith
Google is taking digital advertising creativity to whole new level to give visibility to its music steaming and store product, Google play. The creative that google is utilizing to get the attention of its audience will be a 3.5 minute live performance from popular British Singer Sam Smith. Smith
Mad Men Season 7: The Final Season Episode 1 Recap
Mad Men Season 7, Episode 1 is now officially in the books.The episode is called Time Zones and starts with with a freelancer pitching an “Accutron Watch” advertising campaign to Peggy Olsen, Peggy considers it a home run. The office has the same sense of success and in the previous season and business is
The Secret Mind Tricks of Advertising In History
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising
Mad Men Season 7 is Coming.. Here’s a Preview
Mad Men is coming back to AMC with the season finale debut set for April 13, 2014. Season 6 ended with Don potentially blowing a huge deal with Hershey’s that was about to be closed and the firm asked don to take months off from work. Don’s life has
AppNexus Releases Next Generation Media Buying Console
AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of