Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. 
Infographic Summary
2015 A Look back
- Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion
- Verified by TAG launched to fight digital ad fraud
- Buyer demand vendors offer 100% viewabilitity and fraud free traffic.
Brands step up
- Programmatic buying reaches $14 billion in 2014
- Programmatic spending grows 20% per year and will make up 83% of all display ad buys by 2017
- 30.2% exchange based-trading to command 30.2% of total display impressions
Video everywhere
- US programmatic video ad spending to increase 84.5% reaching $5.37B
- Mobile video growth 2015 1.14B 2017 3.79B
Bold moves
- Verizon acquires AOL for 4.4 billion
- AOL acquires millennial media for 238 million
- Perion acquires undertone for 180 million
2016
- A global view into programmatic spending
- North America scales programmatic to reach 20.41 billion in 2016 in the us
- Programmatic accounts for 50% Canada’s total 2016 display ad spending
- EMEA ramps up over the next 12 months 90% european stakeholders will iincrease programmatic investments
- LATAM scales the rest of Latin America 197.9% increase in 2016
- Brazil 198.3% increase in 2016
- Asiapac growth chinas spend increase 3.3B billion in 2017
- Increases in asia pacific investments 15% in 22016 35% by 2019