About 50% of consumers search for video content to learn more about a product or service before going into a store. Meanwhile, videos could account for over 80% of all web traffic by 2022. If you’re not using video marketing to reach customers, you could miss out.
“According to Biteable, 61% of marketers see video as a “very important or extremely important” part of their marketing strategy.”
It’s not enough to create wow-worthy, engaging videos, though. Instead, you also need to know how to distribute your content.
If people can’t find your videos, what’s the point?
Here are six video marketing ideas you can use this year. With a strong video marketing strategy, you can expand your reach and generate more business. Start reeling in fresh customers with these six video marketing tips today!
1. Optimize Every Thumbnail
Make sure every video you create has a singular purpose. Keeping your videos focused on a specific topic will keep your viewers focused, too. Otherwise, they might not learn or gain anything by watching your videos.
Keep that main purpose in mind as you use these video marketing ideas.
You can attract more people to your video content by optimizing the thumbnails you use. An eye-catching thumbnail can draw people in to press play.
People do judge books by their covers. By using an exciting, engaging, or intriguing thumbnail, you can draw in a bigger audience. If the thumbnail doesn’t appeal to your audience, however, you could lose potential customers.
Before posting your videos on your website blog or YouTube channel, make sure to optimize your thumbnails. Look for frames that are eye-catching and interesting. It can also help to use thumbnails where someone is smiling and making eye contact with the viewer.
People relate to other people. Using smiling faces as part of your video marketing strategy can help you draw people in. You can communicate happiness and excitement to connect with your target audience.
Otherwise, you might bore them with messy frames or title slide thumbnails. Instead of drawing in an audience, you might scare them away.
2. Start Running Video Campaigns
As you consider different video marketing ideas, consider the tools already at your disposal. Are you running any pay-per-click (PPC) advertising campaigns? You can use your videos within your campaigns to draw more clicks.
PPC ads can appear across websites on Google’s network or social media platforms. You can use your videos to increase clicks and visitors to your website. Then, you can covert people using call-to-action (CTA) language on your landing pages.
Create different video campaigns in Google Ads or on Facebook and Instagram to draw in viewers. You can even create a contest or giveaway to draw more people to your site.
Before spending money on PPC advertising, make sure to pinpoint your target audience. Understanding your audience is essential to any marketing strategy. Otherwise, you might make content that fails to connect with your customers.
Understanding your audience can help you target your customers, too. For example, you can target consumers based on demographics. Choosing the right age, location, and gender within your PPC campaigns can ensure you focus on consumers who want your business.
With precise targeting, you can generate more website traffic and draw in fresh leads.
3. Make Videos Easy to Share
Make it easier for viewers to share your content on their own social media feeds. Some video players allow you to add share buttons directly to your videos. Viewers can also share links to your videos or landing pages.
Then, you can attract more viewers and website traffic.
Look for a video marketing tool that allows you to add social share buttons to your videos and pages.
4. Ask for Help
Do you already have an audience of loyal customers and followers? Ask them for help to ensure these video marketing ideas accomplish your goals.
For example, you can spread the word about your videos through text marketing, emails, or social media. Add a message telling people to help you share your content with their audience. This tactic can start a domino effect, expanding your reach!
Don’t forget to add a strong CTA to your messages. Make sure your CTA is direct. Then, provide everyone with a link to your video for ease and convenience.
5. Unite Your Marketing Campaigns
What other marketing strategies are you using this year? Consider adding videos to your existing strategies.
For example, adding a video to an email marketing campaign can help you engage your audience. Previous customers can watch your videos, return to your website, and complete a new purchase. With their help, you can increase sales, boost your retention rate, and improve your ROI.
Are you using text PPC ads? Consider adding videos to your landing pages.
Take a look at your social media marketing strategy. Are your posts low on engagement? Almost 90% of marketers are satisfied with their video marketing ROI.
You can add videos to your social media campaigns to generate more interest in your business.
Over 70% of consumers prefer to watch a video than read text when learning about a product or service. By using these video marketing content ideas, you can provide your customers with the information they want and need.
Search engine optimization (SEO) can help you reach more consumers on search engines. In fact, Google loves displaying video content as a featured snippet. Featured snippets appear at the top of the page, before organic results.
Optimize your videos for SEO by giving each video a focus keyword. Use this keyword in the title and page URL. Then, create a transcript for your video as well.
Make sure your website is easy to explore on mobile devices. Google uses mobile-first indexing to determine rankings. The higher you rank, the more people will see your video!
When they search for your product or service, consumers will see your videos, visit your website, and potentially convert on the page!
Reel in New Customers: 6 Video Marketing Ideas for Success in 2021
Don’t fall behind this year. Instead, use these video marketing ideas to generate more business than ever before! With a strong video marketing strategy, you can expand your reach, generate awareness, and boost business.
Searching for more tips and tricks you can use for success in 2021? We’re here to help.
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