AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of developing the new console was to provide media buyers better visibility for faster action, more insights to spend smarter, and quicker editing with bulk updates. AppNexus is a major player in the Digital Advertising space and is able to process over 16 billion advertising impressions requests a day globally. In 2012 AppNexus managed about $700 Million USD in advertising revenue and is positioning itself for an IPO in the near future.
Some of the Key Features AppNexus has included are: