Coca Cola Friendly Twist Digital Campaign

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Coca Cola has recently been on top of their viral digital campaigns and have been garnering much of attention from different demographics worldwide. In Coke’s recent campaign called Friendly Twist, they create unique bottles for a college Freshmen class with caps that require another special coke bottle to act as a key to open each bottle. This creates an ice breaker game and displays Coke’s values of sharing and happiness which is what coke is universally known for. Leo Burnett in Colombia was the mastermind behind the advertisement.