Google is taking digital advertising creativity to whole new level to give visibility to its music steaming and store product, Google play. The creative that google is utilizing to get the attention of its audience will be a 3.5 minute live performance from popular British Singer Sam Smith. Smith is most notable for his single “Stay With Me” which is #1 in the United Kingdom at the moment. This performance will be streamed live from the Roundhouse in London on Friday, March 30th.
The stakeholders in the ad are Mediacom, Google Play, Channel 4 and the music label capital. Smith announced the even via his personal Google Hangout and is nervous because he only has one shot to get it right. Social media is going to blow up when the digital ad airs and could have a big impact on his career whatever the result may be. If the advertisement goes according to plan, it would have a very beneficial impact in the promotion of Google Play in its quest to be the most recognized digital media store.