Advertising Archive
Google To Stream Live Digital Ad with Sam Smith
Google is taking digital advertising creativity to whole new level to give visibility to its music steaming and store product, Google play. The creative that google is utilizing to get the attention of its audience will be a 3.5 minute live performance from popular British Singer Sam Smith. Smith
Mad Men Season 7: The Final Season Episode 1 Recap
Mad Men Season 7, Episode 1 is now officially in the books.The episode is called Time Zones and starts with with a freelancer pitching an “Accutron Watch” advertising campaign to Peggy Olsen, Peggy considers it a home run. The office has the same sense of success and in the previous season and business is
The Secret Mind Tricks of Advertising In History
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising
Mad Men Season 7 is Coming.. Here’s a Preview
Mad Men is coming back to AMC with the season finale debut set for April 13, 2014. Season 6 ended with Don potentially blowing a huge deal with Hershey’s that was about to be closed and the firm asked don to take months off from work. Don’s life has
AppNexus Releases Next Generation Media Buying Console
AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of
Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The company is three years old and has technology that Google can build upon to create a robust
Guinness: Breaking the Boundaries
https://www.youtube.com/watch?v=xwndLOKQTDs Guinness has made a footprint on the advertising industry with their latest commercial that shows the world what is it to be a true gentleman. This is the kind of advertising that hits people at their core and delivers a powerful message about how Guinness has evolved as
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau