Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau does a great job of explaining how the landscape has evolved from it’s humble beginners of advertisers reaching out to individual publishers to buy impressions on their websites.
The Result of the Evolution of Online Display Advertising
The Evolution of online display advertising has created a a programmatic ecosystem with publisher ad space supply and advertising demand increasing exponentially. The term programmatic can be confusing for a beginner. It takes years of hands on experience working at a digital ad agency or becoming an online advertising entrepreneur yourself. By reading DigitalAdBlog you will become an ad tech pro!
To Learn More about Digital Advertising See:
- Programmatic Ad Impressions Transact in 200 Milliseconds
- Programmatic Advertising 101: Supply and Demand
- Resolving Impression Discrepancy with an Ad Network