Advertising Archive
ATL vs BTL Advertising
Task: Define Above the Line (ATL) and Below the Line (BTL) promotions and explain ATL vs BTL. ATL vs BTL –Above the line advertising/promotion ATL is a more traditional method of advertising, which includes television, radio, print, and cinema to promote brands of a specific offer. It is generally focuses
Company Spotlight: Publicis Groupe
During my travels last semester in Europe my program visited a worldwide full service creative advertising agency in Paris known as Publicis Groupe. The presentation started with us sitting down in a theater style room that has been used for 100 years at the company. We received a private