General Electric growth metrics and opportunities Identifying opportunities for growth is vital to ensure the firm’s sustainability.  Growth is typically measured by looking at key statistics such as market share, profits, sales, turnover, and staff numbers.  Within GE’s letter to their stakeholders they state that, “growth is the initiative,

During my travels last semester in Europe my program visited a worldwide full service creative advertising agency in Paris known as Publicis Groupe. The presentation started with us sitting down in a theater style room that has been used for 100 years at the company. We received a private

Social media is an essential tool for marketing.  Facebook, Twitter, Linkedin and other social media networks are on the frontline for companies to communicate their messages to the public. Internet marketers generate groups on Facebook to attract potential or existing customers with similar interests. When posting a Facebook update,

What is Online Advertising Defined? Online advertising has become the preferred method for companies to market their products to customers. The primary reason for this is the efficiency, effectiveness and ability to give a personalized advertisement to potential customers who are searching the web on their computers and wireless devices. Marketers