The Importance of Mobile Landing Pages
Guest Post By: PureLander Mobile landing pages have been the latest trend in CPA marketing for the past few years and are now one of the most important aspects of running a successful CPA campaign. If you aren’t running successful mobile CPA campaigns yet, check out a couple of
How to Boost your Exposure using Popunders
Guest Post by: PopCash Boost your exposure using popunders ads! As we all now, marketing is the heart of any business these days, so we strongly advise you to use all advertising methods you have access to in order to make yours visible to everyone who has the potential
Blockchain Facilitates Higher Quality Data for Advertisers
As advertising and marketing becomes increasingly targeted, companies are beginning to focus more on data quality. This is to not only ensure that impressions are real and not made by bots, but that information collected about users is accurate. A writer for The Atlantic explored the quality of online
How to Rank for Your YouTube Videos
How to Rank for Your YouTube Videos (Infographic) An indispensable weapon in the video marketer’s arsenal, optimising your video for search is the new secret to social media success. Read the infographic below to learn more about perfecting the science of video SEO. What is Video SEO? Video Search
It’s Time to Rethink the Billable Hour
Those who have worked with agencies in the past will be very familiar with the idea of the billable hour. For those new to the concept, it’s a long-standing method in the agency world where they work with their client to come up with a mutually agreed upon hourly
What is Amazon Transparent Ad Marketplace (TAM)
Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher
What is Google EBDA?
Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the
How to Maximize your Website Profit
Today’s Guest Post comes from AdSpyglass, ad network mediation company which enables publishers to effectively manage multiple networks from a single place to always generate the highest revenue on every single impression. Also, see our review of AdSpyglass We launched our service about three years ago, and during this