Author Archive
Programmatic Advertising Growth Projections
Programmatic Advertising Definition Programmatic advertising currently can be defined as the automated, algorithmic buying and selling of digital advertising placements on devices connected to the internet in real time. Also known as real time bidding, programmatic is the main force that powers the digital ecosystem of publishers and advertisers. Programmatic keeps
adtech New York 2014 Preview
It’s that time of the year again for the whole digital advertising ecosystem to converge at the the historic Javits center in New York City for ad:tech 2014. How to get to AdTech NY What is adtech NY? ad:tech New York is a once a year conference at the
Popular Banner Ad Sizes (Display and Mobile)
The Most Popular Banner Ad Sizes Banners – The Lifeblood of the Internet As you surf websites on the ever expanding billions of pages of the internet, you are sure to come across a display banner advertisement. Digital display advertisements come in many shapes, sizes with varying functionality. The following
Digital Advertising Ecosystem 102
https://www.youtube.com/watch?v=-2bL49y-6_0 Digital Advertising Ecosystem 102 Mark Dye, one of the co-founders of from Bizo, a platform for measurable and precise B2B marketing solutions gives a spot on representation of the more advanced concepts and major players in the digital advertising ecosystem. As the industry began to mature publishers needed a way
How Programmatic Advertising Works
How Programmatic Advertising Works by Marco Muzzi found on acuityads.com breaks down what programmatic advertising aims to achieve in this short and sweet video about a surfboard company, Totally Tubular. The problem with advertising in general It is sometimes easy to send a message to a large number of potential customers,
Adsuit Self Service Retargeting Platform
Adsuit Exclusive Interview What is Adsuit? Adsuit is a self service advertising platform, which provides retargeting and branding campaign types to “right-sized” companies with a transparent pricing. 90 days ago, I, along with two other co-founders from media agency, ad-tech and finance backgrounds, launched Adsuit to provide customers with
TextAdBuddy – Easy Custom Text Ads
What is TextAdBuddy? TextAdBuddy is a simple and effective step by step tool that enables anyone create their own customized text ads for free. What inspired the creation of TextAdBuddy? TextAdBuddy was inspired by observing rookie search marketers struggle with creating relevant text ads. Who are the target users
GeoEdge Ad Verification
What is GeoEdge? GeoEdge is a premium provider of ad verification and transparency solutions for publishers and ad platforms. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, ad operational, and performance issues. Ad ops teams use GeoEdge to ensure a clean, safe, and engaging user experience, by automating