Author Archive
Centro Brand Exchange Review
Centro Brand Exchange Review Centro, a privately held company founded in 2001 with over 500 employees currently has been building media management software for over 13 years to engage targeted audiences across all channels of digital. Their software and services provide value in major ways: Eliminate unnecessary waste. Improve human
The Rubicon Project Overview
What is The Rubicon Project? Website www.Rubiconproject.com Category Supply Side Platform Monthly Stats 600+ Million Uniques per month Traffic Minimum Generally High Comscore/Alexa Ranking Payment Model N/A Countries 100% Global Fill Display 160×600, 300×250, 728×90, 300×600 Mobile N/A Video N/A Targeting Algorithmic Rubicon is one of the large players in
bRealTime Overview
What is bRealTime Select? Website www.bRealTime.com Category Programmatic Marketplace Montly Stats 400+ Million Uniques Traffic Minimum High Traffic, High Quality Payment Model Revenue Share, CPM, Floor CPM Countries Global, 100% Fill Display Standard IAB Sizes, Anchors, Sliders Mobile Standard IAB Sizes, Anchors, Interstitials, Overlays, Video Varied Targeting Cookie, Retargeting,
Google Ad Exchange Overview
Google Ad Exchange Overview Google Ad Exchange, also known as the DoubleClick Exchange, DoubleClick, or Google ADX is the most widely used and most reliable digital advertising exchange for publishers, networks and advertisers/agencies on the market today. DoubleClick has two main products to serve it’s clients, DoubleClick Digital Marketing known as
Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.
How internet advertisers are reading your mind!
https://www.youtube.com/watch?v=8KYugpMDXAE Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The
Digital Advertising Trends by Acesse Ads
https://www.youtube.com/watch?v=l54PvonPIYg Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year. Key Digital Advertising Trends in 2015: 40% of the world’s population is online. Data is DNA of the internet and