Author Archive
Digital Advertising Basics: What is CPM, eCPM and rCPM?
Learning about Digital Advertising: Think Small.. The digital advertising landscape is an ever changing ecosystem with thousands of interconnected elements, buzzwords, technologies and people who make it all work each and every day. If you are new or a veteran of the industry, it is always important to brush
The Mini Ecosystem of a Programmatic Ad Network
How A Programmatic Ad Network Works: Analysis You may have once asked the question to yourself – how is a programmatic ad network structured The goal of programmatic advertising is to serve a creative to the right user on the right device at the right place at the right time while continually
HangWith App: Life is Better Shared Live. Exclusive Interview
Hang w/: The Future of Social Sharing! DigitalAdBlog was able to snag an exclusive interview with the founders of The HangWith App who developed “the most advanced live-streaming mobile and social experience on the planet!” Hangwith enables users to seamlessly follow their close friends and favorite celebrities in real time!
Tips for Digital Account Managers
Programmatic account managers often at times have as many as 100 accounts with multiple points of contact, ad inventory deals and wide range client expectations and personalities to manage. It can be daunting for one person to manage the day to day tasks of running a programmatic publisher portfolio
Packaging Programmatic Inventory With AppNexus Deal ID
AppNexus Deal ID: What is it? AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately with impending IPO. Let’s face it, there are so many programmatic buzz words that when you hear them each and every day they start to
Millennial Media Mobile Programmatic Infographic
Great Digital Advertising Infographics: Millennial Media Mobile Millennial Media created a a solid infographic to display programmatic advertising in the mobile realm. The data for the mobile infographic cross examined a survey of programmatic buyers in 2014 and data from their platform. I like how the infographic mobile programmatic
Top Digital Advertising Videos
Top Digital Advertising Videos to help you understand the ecosystem. The digital advertising ecosystem if often at time challenging to understand with mere words. Visualizing and piecing together the intricate Lumascape can be daunting without the right knowledge. Have no fear DigitalAdBlog has you covered with these top digital advertising videos. These videos are
How to Automate Twitter Tweets on HootSuite
Why automate Twitter Tweets with Hootsuite? Hootsuite is a powerful automation tool for social media marketers and blog owners who want a steady growing source of page views from social traffic. If you have a blog with over a hundred articles it is key that you are sending them