Author Archive
Twitter Acquires TapCommerce App Advertising Startup
Twitter Acquires TapCommerce for 100 Million Twitter announced that they are going to acquire app advertising startup TapCommerce for roughly $100 Million dollars. Twitter has been actively acquiring complementary companies of all sizes the last year such as native mobile ad company Namo Media. and Mobile advertising exchange MoPub for
Yo App Takes Social Media By Storm
Yo App Is Here to Stay! Sometimes simple social media apps tend to be the most successful. A new App called.. Yo only permits you to send the word “Yo” to a connection. This may be simple but pure genius and peaking the curiosity of the internet. Arbel, a
Social Media and the 2014 World Cup Facts
The World Cup is a Marketers Dream The World cup is creating a real time case study for how a major world event can impact social media. 3.6 billion human beings will be watching the world cup which creates a large pool of users that marketers will have the
Don Draper of Mad Men Pitches Lebron James on Cavs Again
Don Draper’s Newest Client, Lebron James? Thank you BleacherReport for this newly created Gem. The Don is the king of pitching products, ideas and fantasies and in this parody his newest client is the ex-champion of the Miami Heat, Lebron James. The pitch instills a sense of nostalgia to
Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital
Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page
Gatorade Gives an Apology to Lebron James on Twitter
Gatorade decided to poke fun at the King LeBron James on Thursday June 1 by criticizing him for cramping up at game 1 of the 2014 NBA Finals. Making fun of one of the world’s greatest Athletes is not the way to get him as a client later on
The CIA Can Now be Followed on Twitter
The CIA is on Twitter @CIA It’s official, one of the most important and secretive intelligence agencies in the United States can now be followed on Twitter with the handle @CIA. Twitter could serve as an extremely powerful tool for the government agency by raises awareness to the masses