Great Digital Advertising Infographics: Millennial Media Mobile
Millennial Media created a a solid infographic to display programmatic advertising in the mobile realm. The data for the mobile infographic cross examined a survey of programmatic buyers in 2014 and data from their platform. I like how the infographic mobile programmatic buying a machine with levers, knobs and gauges. Very accurate!
Some of the key takeaways the Millennial Media Mobile Infographic:
- The top 10 verticals of ad spend in programmatic mobile are telecommunications, retail, entertainment, dating, automotive, technology, consumer goods, finance, personal and home services and travel.
- Top formats to buy programmatic are as follows: banners, mobile web, mobile app, rich media and video
- Most valuable part of the campaign is real time targeting
- The primary goal is to drive track-able conversions